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How a $1.29 Tube of Toothpaste Made a NYC Hotel Uncopyable

by Steve Miller | Dec 2, 2017 | customer experience, experience marketing

What do you REALLY do to separate your company from the competition? Working to be UNCOPYABLE isn’t just some cute “marketing theory of the moment.” Being “better” than the competition is a short term play. You know that. You MUST not just be better. To develop...

A Star Wars Hotel is Coming & I Can’t Wait

by Steve Miller | Jul 24, 2017 | customer experience, Disney, experience marketing, Hotels, Innovation

At last week’s D23 Expo, Walt Disney Parks & Resorts announced a new Star Wars-inspired resort will open in 2019. The thought of a Star Wars themed hotel doesn’t really rev me up, but read what Bob Chapek, Chairman of Walt Disney Parks & Resorts, had to say:...

HELP! I’M TRAPPED IN AA’S FREQUENT PRISONER PROGRAM

by Steve Miller | Jul 10, 2017 | Apple, customer relationship, experience marketing, uncopyable

Are you old enough to remember when air travel was a real pleasure? I started actively flying (primarily on American) when I was a freshman at Purdue University. Flying was fun. I looked forward to the experience. 36 years ago American Airlines started its frequent...

I drove 3206.3 miles to learn this lesson

by Steve Miller | Jul 4, 2017 | bad customer service, customer relationship, experience marketing

My smoking’ hot wife, Kay, our bipolar border terrier, Shaka, and I just returned from a 14-day, 3206.3 miles road trip. In 30 years of marriage we’d never taken a long road trip. I can now check that off my bucket list! Of course, over 14 days we stayed at several...

Nobody Died At The Oscars

by Steve Miller | Mar 1, 2017 | bad customer service, branding, experience marketing

The Best Picture mess up has caused quite the brouhaha in the media. Lots of finger pointing and mea culpas…especially from Price Waterhouse Cooper. Stepping back a bit was it really a big deal? Nobody died. But maybe there’s a good lesson for businesses...

Be The Club Your Targets Want To Be A Member Of

by Steve Miller | Nov 21, 2016 | experience marketing, marketing

One of the best ways to create an uncopyable attachment with customers is to create a club. You can have a club where your members get cool stuff, but lose if they leave. I’ll share three great examples, both formal and informal styles. Please comment and...
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Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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