by Steve Miller | Feb 25, 2013 | Ethics
One of my BFFs, Chris Semon with Snowsports Industries America, recently sent me a link to a December 12, 2012 article in Inc. magazine asking for my response. The article is titled, How to Commandeer a Trade Show: 4 Tips and written by Don Rainey, a...
by Steve Miller | Jan 17, 2013 | Ethics, transparency, Trust
I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a...
by Steve Miller | Oct 10, 2011 | Email, Email marketing, Ethics
I recently received an email from the World of Concrete that I believe is a great example of what NOT to do with email blasts. The Subject Line read: Re: Big news from World of Concrete 2012… So as I scan this what am I thinking? Well, first it has an...
by Steve Miller | Feb 11, 2009 | branding, customer service, Ethics, marketing, the customer, Trust
Kay and I have been going through a frustrating period with a supplier recently. We really like the service they provide and have high hopes for our future with them, which is why I'm not mentioning their name in this post. (Of course, if things DON'T get...
by Steve Miller | Jan 14, 2008 | Ethics, Trust
You may not have heard about the Gizmodo prank pulled at last week’s Consumer Electronics Show, so I’ll share it with you. Make magazine sent some TV-B-Gone clickers to take to CES last week. These little gadgets enable the user to point at a TV, click,...
