• Facebook
  • Instagram
B2B Marketing & Branding Strategies to Grow Your Small to Medium Business
  • Home
  • About Steve
    • About Steve
    • Steve’s Rules
    • Client List
  • Speaking
    • Virtual Keynotes
  • Steve’s Products
  • Blog
  • Contact
  • Privacy
Select Page

Three Terrible Email Marketing Mistakes

by Steve Miller | May 6, 2017 | bad marketing, Email, Email marketing

I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing. It’s terrible. Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing...

Content Marketing’s New Dilemma?

by Steve Miller | Feb 15, 2016 | content marketing, Email marketing, messaging

I recently read an article in an online business magazine that declared “content marketing is waning among B2B marketers.” I’m not totally sure what to make of that. Oh sure, a lot of big companies have thrown a gazillion dollars at the Content...

Do NOT Trick People Into Opening Your Emails

by Steve Miller | Oct 10, 2011 | Email, Email marketing, Ethics

I recently received an email from the World of Concrete that I believe is a great example of what NOT to do with email blasts. The Subject Line read: Re: Big news from World of Concrete 2012… So as I scan this what am I thinking? Well, first it has an...

The Marketing of Kelly Miller, Golfer

by Steve Miller | Aug 2, 2010 | Email marketing, marketing, Referrals, Small business, Small business marketing, Sports, Word of Mouth

Many of you know my daughter, Kelly, is a nationally ranked junior golfer. Yes, that’s her on the right with Jack Nicklaus and one of her best friends, Alex. (Jack was working on his game and asked Kelly for some tips.) Kelly’s a senior in high school this...

How to get your emails opened & read

by Steve Miller | Mar 31, 2010 | Email, Email marketing, marketing, Small business, Small business marketing

I'm betting the email I sent to my subscribers for this post gets a high open and click-through rate.Why? Because I asked a question that we ALL want the answer to. And that, I've learned, is the primary motivation for getting my emails opened and read. I...

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

Learn More

Get Steve’s New Book, STEALING GENIUS!

Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

Connect With Steve

  • Follow
  • Follow
  • Follow
Contact Us
By continuing to browse this site, you agree to our use of cookies.