by Steve Miller | May 6, 2017 | bad marketing, Email, Email marketing
I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing. It’s terrible. Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing...
by Steve Miller | Feb 15, 2016 | content marketing, Email marketing, messaging
I recently read an article in an online business magazine that declared “content marketing is waning among B2B marketers.” I’m not totally sure what to make of that. Oh sure, a lot of big companies have thrown a gazillion dollars at the Content...
by Steve Miller | Oct 10, 2011 | Email, Email marketing, Ethics
I recently received an email from the World of Concrete that I believe is a great example of what NOT to do with email blasts. The Subject Line read: Re: Big news from World of Concrete 2012… So as I scan this what am I thinking? Well, first it has an...
by Steve Miller | Aug 2, 2010 | Email marketing, marketing, Referrals, Small business, Small business marketing, Sports, Word of Mouth
Many of you know my daughter, Kelly, is a nationally ranked junior golfer. Yes, that’s her on the right with Jack Nicklaus and one of her best friends, Alex. (Jack was working on his game and asked Kelly for some tips.) Kelly’s a senior in high school this...
by Steve Miller | Mar 31, 2010 | Email, Email marketing, marketing, Small business, Small business marketing
I'm betting the email I sent to my subscribers for this post gets a high open and click-through rate.Why? Because I asked a question that we ALL want the answer to. And that, I've learned, is the primary motivation for getting my emails opened and read. I...
