by Steve Miller | May 6, 2017 | bad marketing, Email, Email marketing
I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing. It’s terrible. Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing...
by Steve Miller | Jul 23, 2012 | direct mail, Email
One of my favorite movies is Monty Python and the Holy Grail. I understand this gives you a much better picture of my infantile sense of humor, but I can't help it. I'm a guy. One very funny scene is "Bring out your dead." Set in the days of the...
by Steve Miller | Oct 10, 2011 | Email, Email marketing, Ethics
I recently received an email from the World of Concrete that I believe is a great example of what NOT to do with email blasts. The Subject Line read: Re: Big news from World of Concrete 2012… So as I scan this what am I thinking? Well, first it has an...
by Steve Miller | Mar 31, 2010 | Email, Email marketing, marketing, Small business, Small business marketing
I'm betting the email I sent to my subscribers for this post gets a high open and click-through rate.Why? Because I asked a question that we ALL want the answer to. And that, I've learned, is the primary motivation for getting my emails opened and read. I...
