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A Star Wars Hotel is Coming & I Can’t Wait

by Steve Miller | Jul 24, 2017 | customer experience, Disney, experience marketing, Hotels, Innovation

At last week’s D23 Expo, Walt Disney Parks & Resorts announced a new Star Wars-inspired resort will open in 2019. The thought of a Star Wars themed hotel doesn’t really rev me up, but read what Bob Chapek, Chairman of Walt Disney Parks & Resorts, had to say:...

Three Examples of Uncopyable

by Steve Miller | Apr 3, 2017 | Amazon, Disney, Innovation, Steal Genius, Uncategorized

I’m always on the lookout for ideas and illustrations (good and bad) I can share with my BFFs. Achieving Uncopyable status is HARD, so the more examples we can see, the better. This past week I found three such opportunities – each representing a different...

If I’d Asked People What They Wanted…

by Steve Miller | Mar 12, 2017 | Apple, branding, Disney, Innovation, marketing

Henry Ford famously said, “If I’d asked people what they wanted, they would have said faster horses.” Are you guilty of that type of myopia? Do you look at what your competition is doing and say, “We can make it faster! We can make it smaller!...

Does Your Company Walk Your Talk?

by Steve Miller | Dec 4, 2016 | B2B Marketing, Disney, Donald Trump

Since the election, it appears President-Elect Trump is backtracking on some of his promises. Of course, we won’t know for some time whether this is true or not, but it did make me think about an important question we should all ask ourselves regularly: Does...

The Old Rules of Business That Still Matter: Rule #3

by Steve Miller | Jul 6, 2011 | Disney, experience marketing, marketing, Old Rules

This is Part 3 in my series, The Old Rules of Business That Still Matter. Previous Rules can be read by clicking these links: Old Rule #1: It's All About People Old Rule #2: It's X Over Y "This can't be right," I said to my buddy, Doug....

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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