by Steve Miller | Jan 30, 2017 | Dan Kennedy, Innovation, marketing, Small business marketing, uncopyable
It’s true. Always striving to be better than your competition is a losing proposition. You make your product/service better and what happens? Your competitors make their product better! It’s a vicious cycle. Maybe you can offer faster delivery or better...
by Steve Miller | May 16, 2016 | Dan Kennedy, marketing
Have you ever stopped doing something that was working, but YOU got bored with it? That might not have been a good idea.
by Steve Miller | Dec 5, 2012 | advertising, Dan Kennedy, direct mail, marketing
If you haven't read Dan Kennedy's great book, No BS Direct Marketing, you're missing a terrific learning opportunity! One of my favorite parts is on page 6. It reads: Big Company's Agenda for Advertising & Marketing 1. Please/appease its board of...
