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If you do this for your customers, they’ll stay forever

by Steve Miller | Jan 8, 2019 | customer relationship, uncopyable

Our first objective in business is to create a customer. Our second objective is then to keep that customer for as long as possible. Easier said than done, of course. But, in fact, there if you can answer this ONE question for each and every one of your customers,...

My Interview with Tom Shane (audio)

by Steve Miller | Oct 28, 2018 | customer relationship, customer service, Shane Co., Tom Shane

Their branding promise is, “You’ve got a friend in the diamond business.” If you live in an area where Shane Co. has a location, you’ve probably heard the iconic commercials produced and voiced by founder Tom Shane and his son Rordan. I was...

The Scam Victims Didn’t Want to End

by kaykmiller | Aug 23, 2018 | attachment, customer relationship, marketing, the customer, uncopyable

Have you ever heard about a scam so good that even after it was exposed, the victims didn’t want it to end? It happened, and there are some Uncopyable Lessons to be learned. You might be familiar with the story of Don Lowry and his “Angels.” Lowry was busted back in...

Update on the 5 Customer Service Mistakes Debacle!

by Steve Miller | Jul 22, 2018 | bad customer service, customer experience, customer relationship, customer service

A few weeks ago I shared my terrible customer service experience with Bud Clary Jeep in Auburn, WA. I have since had my Jeep serviced at a different dealer – Larson Chrysler Jeep in Puyallup, WA. My experience was polar opposite. They were great. But the Bud...

Are you focused on the wrong Marketing Tools?

by Steve Miller | Feb 28, 2018 | customer relationship, lead generation, marketing

I recently surveyed my BFFs (that’s YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are...

Another CEO Social Media Blunder?

by Steve Miller | Jul 17, 2017 | customer experience, customer relationship, LinkedIn, Marketing Gunslinger, Social media, the customer

I’ve said it over and over, CEO’s need to be very careful about what they send out via the Internet. The latest case in point is the conversation between two CEO’s — one a past customer of a janitorial supply company and the other the CEO of Walter E. Nelson, the...
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Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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