by Steve Miller | Aug 22, 2017 | customer experience, marketing, messaging
Do you think everybody who fits the profile of your targeted customer needs your product or service? Well, guess what, there are a lot of them who don’t agree with you! Here’s a simple fact of selling and marketing: people only change when they are DISSATISFIED with...
by Steve Miller | Aug 14, 2017 | customer experience, customer service
There appears to be a blind spot in most corporation’s marketing strategies. Most organizations get the fact it’s very difficult to separate from the competition through product capabilities and quality. But far, far too many have shifted to the cliched statement of...
by Steve Miller | Jul 24, 2017 | customer experience, Disney, experience marketing, Hotels, Innovation
At last week’s D23 Expo, Walt Disney Parks & Resorts announced a new Star Wars-inspired resort will open in 2019. The thought of a Star Wars themed hotel doesn’t really rev me up, but read what Bob Chapek, Chairman of Walt Disney Parks & Resorts, had to say:...
by Steve Miller | Jul 17, 2017 | customer experience, customer relationship, LinkedIn, Marketing Gunslinger, Social media, the customer
I’ve said it over and over, CEO’s need to be very careful about what they send out via the Internet. The latest case in point is the conversation between two CEO’s — one a past customer of a janitorial supply company and the other the CEO of Walter E. Nelson, the...
