by Steve Miller | Aug 30, 2022 | create the rules, Hunting moose, target marketing
In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This...
by Steve Miller | Aug 24, 2022 | create the rules, Hunting moose, target marketing
David Mayo Loomis is gone to Florida this week, so Steve and his smokin’ hot wife, Kay, share one of the most important cornerstones of successful sales and marketing — hunting moose. In their conversation, they explain why knowing your who your best...
by Steve Miller | Sep 6, 2021 | create the rules, covid marketing
We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I’m willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and...
by Steve Miller | Sep 22, 2020 | empathy, create the rules, quantity time
Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn’t use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you’re not embracing honest...
