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Moments of Truth

by Steve Miller | Aug 30, 2022 | create the rules, Hunting moose, target marketing

In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This...

Hunting Moose Makes the Big Bucks

by Steve Miller | Aug 24, 2022 | create the rules, Hunting moose, target marketing

David Mayo Loomis is gone to Florida this week, so Steve and his smokin’ hot wife, Kay, share one of the most important cornerstones of successful sales and marketing — hunting moose. In their conversation, they explain why knowing your who your best...

THE UNCOPYABLE APPROACH TO COVID MARKETING – AN INTERVIEW

by Steve Miller | Sep 6, 2021 | create the rules, covid marketing

We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I’m willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and...

How to Use Empathy Marketing and Creating the Rules

by Steve Miller | Sep 22, 2020 | empathy, create the rules, quantity time

Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn’t use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you’re not embracing honest...

Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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