by Steve Miller | Nov 22, 2022 | content marketing
A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...
by Steve Miller | Jul 28, 2020 | content marketing
Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time. The problem with content marketing is organizations (in particular small B2B companies) sometime have a...
by Steve Miller | Nov 4, 2019 | content marketing
We all learn a LOT of useful and interesting lessons over our years, both in business and in life. Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others. In a way, that’s what content marketing...
by Steve Miller | Feb 15, 2016 | content marketing, Email marketing, messaging
I recently read an article in an online business magazine that declared “content marketing is waning among B2B marketers.” I’m not totally sure what to make of that. Oh sure, a lot of big companies have thrown a gazillion dollars at the Content...
by Steve Miller | Jan 21, 2016 | content marketing, Facebook, Lead Magnets, LinkedIn
A giant mistake I often see businesses make is confusing “product education” with “content marketing.” Product education is when your marketing messages are about YOU and YOUR product. Oh sure, you might be telling the prospects about how your...
by Steve Miller | Feb 2, 2012 | content marketing
Joe Pulizzi has a cool post about Coca-Cola's new efforts to be a content marketer: Coca-Cola Bets the Farm on Content Marketing: Content 2020 I am big on content marketing, especially for B2B companies. And if a consumer products company, like Coca-Cola sees the...
