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How to Profit From Content Marketing

Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time. The problem with content marketing is organizations (in particular small B2B companies) sometime have a...

If You Know It, Teach It

We all learn a LOT of useful and interesting lessons over our years, both in business and in life. Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others. In a way, that’s what content marketing...

Does “FREE” Work?

I received an email from my good buddy, Richard Schenkar, with a link to Tyler Nichols recent blog post, I am done with the Freemium Business Model. Richard asked my take on Tyler's conclusion. Is freemium marketing dead? Was it ever a viable marketing tool?...