by Steve Miller | Jun 19, 2018 | competition, monopoly, unfair
I was recently interviewed for Dan Kennedy’s No B.S. Marketing Diamond Inner Circle. These are top marketers. But Dan brought up an interesting question he felt they should hear. I use the term “unfair advantage” in the title of my book. Dan compared...
by Steve Miller | May 1, 2017 | competition, marketing funnel, messaging, uncopyable
The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever. This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of...
by Steve Miller | Apr 24, 2017 | branding, competition, Innovation, uncopyable
Moving on from the crazy new stories of Sears and United Airlines, I want to talk about the importance of the 4th element of competitive strategy. For years, companies have depended on Product, Customer Service, and Price as the three elements for differentiating from...
