So, What’s New With You?

Have you ever noticed that every time you buy a new box of Tide, there's something NEW and DIFFERENT about it?I don't remember where I first heard about this, but it's true. One time I buy it, it has 50% MORE DETERGENT (and MOUNTAIN SPRING FRESH SMELL!)....

I Recommend a New Book

I just finished reading Mike Schultz and John Doerr's new book, Professional Services Marketing, and I liked it. It's not perfect and I don't necessarily agree with everything Mike and John say, but then if I did, one of us would be redundant. From a...

Market Like A Rock Star

One of my Internet buds, Josh Richards, sent me the following email:Steve,Thought you might find this HBR post (and the book it references) of interest:In August 2005, Jonathan Coulton  quit his job as a software developer, with the goal of conducting an...