by kaykmiller | Aug 18, 2017 | branding, marketing, Rockstar, uncopyable
I can’t really describe this Uncopyable Rockstar. I’ll explain in a minute why that’s a good thing. If you haven’t been to Teatro Zinzanni, here’s a quote from their website: “It’s a three-hour whirlwind of International...
by kaykmiller | Aug 11, 2017 | branding, marketing, Uncategorized, uncopyable
“What happens here, stays here.” Can you identify the city this slogan refers to? Of course. The answer is Las Vegas. Or just Vegas, as it’s often referred to. The slogan is a legend, yet relevant. If you’re old enough, you’ve seen/heard...
by kaykmiller | Aug 3, 2017 | branding, Innovation, uncopyable
When you hear the word “Birkenstocks,” you no doubt think of the classic sandals you see me wearing in this photo. I’d venture to say that even the most fashion-challenged could easily identify these by their distinctive style. They’re not...
by kaykmiller | Jul 26, 2017 | branding, marketing, Uncategorized, uncopyable
“Now YOU have a friend in the jewelry business.” That line, delivered in Tom Shane’s distinct voice, is Uncopyable. I used to think Tom Shane’s slightly nasally, yet earnest and friendly voice, was annoying. But I’ve come to enjoy this staple of radio in the...
by kaykmiller | Jul 20, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
I burst out laughing when I saw this billboard for Lee’s Discount Liquor in Las Vegas. Steve and I were in the midst of a slightly crazy road trip: Two weeks. 3200 miles. Just us – and the dog. (Okay, completely crazy.) As we drove the Las Vegas highways, we saw...
by Steve Miller | Apr 24, 2017 | branding, competition, Innovation, uncopyable
Moving on from the crazy new stories of Sears and United Airlines, I want to talk about the importance of the 4th element of competitive strategy. For years, companies have depended on Product, Customer Service, and Price as the three elements for differentiating from...
