by Steve Miller | Jan 2, 2020 | branding, Phoenix Sky Harbor
A couple of days ago, my smokin’ hot wife, Kay, and I flew into Phoenix Sky Harbor Airport. On the surface that might not have been a big deal, but last month the Wall Street Journal released a study naming Sky Harbor as the “Friendliest Airport in the World®.” I...
by Steve Miller | Nov 5, 2018 | branding
There are three primary purposes for developing a powerful branding proposition. First, it tells your moose (target market) why they should do business with you. What PROMISE are you making to them that clearly explains your unique value they can’t get anywhere...
by Steve Miller | Oct 14, 2017 | Books, branding, Kenneth Cole, strategy
The late and amazing business consultant, Jim Rohn, used to say, “Successful people have big libraries. Poor people have big TVs.” It’s all well and good to pick up information from the Internet, but you can’t beat the wisdom delivered by top business books. Plus you...
by kaykmiller | Sep 26, 2017 | branding, marketing, Rockstar, Uncategorized, uncopyable
Need shoes? I recommend you do what I did, and order from one of our Uncopyable Rock Stars: Zappos. I love that the Zappos branding promise is summed up in the printed message on the box. And when I ordered shoes recently, Zappos definitely delivered. “Free...
by kaykmiller | Sep 15, 2017 | branding, marketing, Rockstar, uncopyable
The song “Margaritaville”came out in 1977. That was the year I graduated from high school – hearing it takes me back in time. No matter what your age, I bet Jimmy Buffet’s ode to beach life makes you feel a little more laid back. That feeling...
by kaykmiller | Sep 1, 2017 | branding, Entrepreneur, marketing, messaging, Rockstar, uncopyable
[fvplayer src=”https://www.youtube.com/watch?v=r129vbkjmCE” splash=”https://www.theadventure.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-01-at-10.08.50-AM.png” width=”560″ height=”315″] Have you ever heard of...
