by Steve Miller | Oct 14, 2019 | @STOMPOutBullying, bad marketing, Community marketing, election marketing, University of Tennessee
It’s that time of year again when local, state, and national elections are upon us. Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to...
by Steve Miller | Aug 18, 2019 | bad marketing
I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the...
by Steve Miller | Nov 13, 2017 | bad marketing, marketing
I read an interesting and disturbing statistic on LinkedIn today. 70% of all marketing people (managers, directors, VPs, CMOs, etc.) are unable to prove ROI from their marketing efforts. Is this true? This is not good, of course. Marketing can be measurable with the...
by Steve Miller | Oct 8, 2017 | bad customer service, bad marketing, customer experience
Last week my smokin’ hot wife, Kay, and I spent six days at the new Westin Nanea Ocean Villas on the island of Maui. Our 30th anniversary is coming up next week and we’d spent our honeymoon on Maui. We planned to go back to celebrate. Serendipitously (or so we...
by Steve Miller | Sep 25, 2017 | bad marketing, marketing
A giant misconception about marketing is that it’s more art than science. Couldn’t be further from the truth. The problem is marketing usually isn’t held to the same standards as sales. Sales knows what it’s expectations are. Here is your quota. Make your quota and...
by Steve Miller | Sep 18, 2017 | bad marketing, messaging
Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing. I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the...
