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Spray & Pray Is Not A Marketing Strategy

I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the...

#1 Reason Why Your Marketing Fails

A giant misconception about marketing is that it’s more art than science. Couldn’t be further from the truth. The problem is marketing usually isn’t held to the same standards as sales. Sales knows what it’s expectations are. Here is your quota. Make your quota and...

Dropping F-Bombs in Your Marketing?

Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing. I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the...