by Steve Miller | Jul 10, 2017 | Apple, customer relationship, experience marketing, uncopyable
Are you old enough to remember when air travel was a real pleasure? I started actively flying (primarily on American) when I was a freshman at Purdue University. Flying was fun. I looked forward to the experience. 36 years ago American Airlines started its frequent...
by Steve Miller | Mar 12, 2017 | Apple, branding, Disney, Innovation, marketing
Henry Ford famously said, “If I’d asked people what they wanted, they would have said faster horses.” Are you guilty of that type of myopia? Do you look at what your competition is doing and say, “We can make it faster! We can make it smaller!...
by Steve Miller | Sep 17, 2013 | advertising, Apple
It's only natural for prospects to comparison shop. We all do it, whether for ourselves personally as well as at work. So, of course, as marketers and salespeople, we should acknowledge and address that in our communications. Why are we better than the competition...
by Steve Miller | Jan 24, 2013 | Apple, growth, Steve Jobs
Ask any business executive what's important to their company, be they a CEO of a Fortune 500 company, or an entrepreneur with a start-up in their kitchen. Most of the time the answer is "Growth." While everyone means they want growth, the reality is not...
by Steve Miller | Oct 6, 2011 | Apple, Innovation, Steve Jobs
My heroes are few and an eclectic bunch. Albert Einstein. Stan Freberg. Harold Ramis. Howard Luck Gossage. Maybe a few others. My heroes aren't so much people I put on a pedestal. They're people I would like to know personally and have long conversations with....
