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Apparently, my book is “Horrible!”

After 73 perfect 5-star reviews on Amazon, the streak was broken! My book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, received a ONE-STAR review! In fact, the headline said my book was “Horrible!” What do I think about that?...

Can You Zig When You Did The Zagging?

I first noticed this when Starbucks introduced a major pivot in their offerings. Then last week I discovered Amazon slipped in a very interesting and similar twist to their shipping services. Is it possible for smaller businesses to learn from these behemoths and...