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It’s FREE If You Can Take It

I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you. Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their...

Oh, Those Wacky Super Bowl Commercials!

I’ve received several emails this week from BFFs wondering if I was going to critique the Super Bowl commercials. Okay, if I must, but you might want to have children under the age of 13 look away from the screen. I’m not going to comment on all of them, what I liked...