by Steve Miller | Jul 27, 2013 | advertising, Promotions
I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you. Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their...
by Steve Miller | Mar 30, 2013 | advertising, direct mail, MySpace, Twitter, video
One of my biggest arguments with the so-called "gurus" today is their obvious narrow focus and opinions on what works, what doesn't, what you should be using, and what you shouldn't. Social media pundits swear that Facebook, Twitter, Pinterest,...
by Steve Miller | Mar 22, 2013 | advertising, Promotions
I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of an old 1950's...
by Steve Miller | Feb 6, 2013 | advertising
I’ve received several emails this week from BFFs wondering if I was going to critique the Super Bowl commercials. Okay, if I must, but you might want to have children under the age of 13 look away from the screen. I’m not going to comment on all of them, what I liked...
by Steve Miller | Jan 30, 2013 | advertising, Promotions
Philippe Dubost is a web product manager based in Paris. He wants a new adventure somewhere else in the world, so he designed one the best CV I've ever seen – an amazing replica of an Amazon product page. Consider the fact that resumés are simply marketing...
by Steve Miller | Dec 5, 2012 | advertising, Dan Kennedy, direct mail, marketing
If you haven't read Dan Kennedy's great book, No BS Direct Marketing, you're missing a terrific learning opportunity! One of my favorite parts is on page 6. It reads: Big Company's Agenda for Advertising & Marketing 1. Please/appease its board of...
