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The Greatest Mistake Marketers & Salespeople Make is Trying to…

by Steve Miller | Oct 28, 2019 | advertising, marketing mistakes

Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy. Like I said very simplified. It might...

Uncopyable Rock Star: Billboards

by kaykmiller | Aug 24, 2017 | advertising, marketing, Rockstar, Uncategorized, uncopyable

How many advertising media can you remember seeing as a kid that are still being effectively used? We used to watch commercials on TV. Now we DVR the shows and skip the commercials. As for radio, most of us listen to Sirius, or podcasts, or play lists on our phones....

Emirates Airline Creates An Engaging Campaign

by Steve Miller | May 31, 2016 | advertising, experience marketing, Fun, marketing

Emirates Airline has created a highly engaging and entertaining advertising/marketing campaign featuring flight attendants at sporting events around the world. They put on a “safety” demonstration based on the sport being played. Here they are at a Los...

Don’t Cross The Line (Especially You Small Business Marketers)

by Steve Miller | Sep 17, 2013 | advertising, Apple

It's only natural for prospects to comparison shop. We all do it, whether for ourselves personally as well as at work. So, of course, as marketers and salespeople, we should acknowledge and address that in our communications. Why are we better than the competition...

I’m About To Make You VERY Uncomfortable

by Steve Miller | Sep 3, 2013 | advertising, video, Viral

WARNING (mainly to men): For a lot of people, the following video is cringeworthy. It crosses the line. This video advertisement covers a topic considered taboo in many homes…the outloud discussion of a girl's first period. There, I said it. Did just...

Would You Promote Your Business Like This?

by Steve Miller | Aug 23, 2013 | advertising, Promotions, Sales

I've written about my old country club before.  For a number of years now, the leadership has managed to make one mistake after another running and marketing the club. Despite offers of help by many people who actually have experience in sales and marketing,...
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Steve Miller

Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author

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Recent Posts

5 Critical Elements Every B2B Marketer Needs in Their Content Strategy

Nov 22, 2022

A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...

10 Random Business Lessons I’ve Learned in 45 Years

Nov 17, 2022

45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...

The 3 Biggest Mistakes B2B Websites Make

Oct 25, 2022

I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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