by Steve Miller | Oct 28, 2019 | advertising, marketing mistakes
Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy. Like I said very simplified. It might...
by kaykmiller | Aug 24, 2017 | advertising, marketing, Rockstar, Uncategorized, uncopyable
How many advertising media can you remember seeing as a kid that are still being effectively used? We used to watch commercials on TV. Now we DVR the shows and skip the commercials. As for radio, most of us listen to Sirius, or podcasts, or play lists on our phones....
by Steve Miller | May 31, 2016 | advertising, experience marketing, Fun, marketing
Emirates Airline has created a highly engaging and entertaining advertising/marketing campaign featuring flight attendants at sporting events around the world. They put on a “safety” demonstration based on the sport being played. Here they are at a Los...
by Steve Miller | Sep 17, 2013 | advertising, Apple
It's only natural for prospects to comparison shop. We all do it, whether for ourselves personally as well as at work. So, of course, as marketers and salespeople, we should acknowledge and address that in our communications. Why are we better than the competition...
by Steve Miller | Sep 3, 2013 | advertising, video, Viral
WARNING (mainly to men): For a lot of people, the following video is cringeworthy. It crosses the line. This video advertisement covers a topic considered taboo in many homes…the outloud discussion of a girl's first period. There, I said it. Did just...
by Steve Miller | Aug 23, 2013 | advertising, Promotions, Sales
I've written about my old country club before. For a number of years now, the leadership has managed to make one mistake after another running and marketing the club. Despite offers of help by many people who actually have experience in sales and marketing,...
