How many of us (especially those in the B2B world) thought Amazon could ever be a direct competitor? Not very many, I’d guess.
Now, to “get Amazoned” has become a very real threat!
But, when you think about it, Amazon is just acting like a smart business is supposed to act. Figure out what you are really good at. Find a market that needs that and give it to them.
What is the threat of Amazon to us, really? Why are they succeeding as well as they are? And what can we do to counteract the disruption if it comes into our world?
Watch this week’s Uncopyable Business video and hear Steve’s perspective on fighting “disruptors” by being an “insurgent.”
Click here to download Steve’s latest FREE whitepaper, “5 Branding Strategies to Differentiate Your Company from the Competition.”
This is a terrific video, Steve. And I love the term ‘insurgent.’
As always, spot-on.
Thanks, Steve. Starting the week encouraged to be an insurgent.
Good Afternoon Steve & Kay, I have thoroughly enjoyed and learned from episodes 100 & 101. Kay is right on when you hear or see an ad and it just rings in your mind. I have that happen many times and understand that the ad came at a time I was thinking about a need to take care of and there was the answer.
Regarding Amazon it is my opinion that Amazon has taken ideas that were being currently used and expanded their use. Take CostCo where you have to have a membership. The membership provides a return on what you have purchased or a dividend check each year. Amazon provide free shipping. It is just what works better for you. Airlines and hotels provide a frequent use program and Amazon is getting into that also.
I think for most companies they get stuck in a rut and do not know how to get out. I have been a strong believer in taking what you are good at and finding ways to expand. Looking beyond the business you are currently in to see what other business or organizations are doing and can they be modified to fit in your business.
Keep up on the videos for they are very good teaching programs that are short and to the point.