How many of us (especially those in the B2B world) thought Amazon could ever be a direct competitor? Not very many, I’d guess.

Now, to “get Amazoned” has become a very real threat!

But, when you think about it, Amazon is just acting like a smart business is supposed to act. Figure out what you are really good at. Find a market that needs that and give it to them.

What is the threat of Amazon to us, really? Why are they succeeding as well as they are? And what can we do to counteract the disruption if it comes into our world?

Watch this week’s Uncopyable Business video and hear Steve’s perspective on fighting “disruptors” by being an “insurgent.”

Click here to download Steve’s latest FREE whitepaper, “5 Branding Strategies to Differentiate Your Company from the Competition.”