My 50th Class Reunion & Fat Mail

I just returned from my 50th high school class reunion! Yes, there were a lot of OLD people, so I was a little uncomfortable. 🙂 This week I'm doing something a little different. I'm sharing a video of a recent interview I did with Travis Lee from 3D Mail Results. We...

Meatloaf and I Won’t Do That

Next month I will be attending my 50th high school class reunion. I hope the venue will be able to accommodate all our wheel chairs. So I was reminiscing a bit this morning about the 60s and 70s while listening to Meatloaf's outstanding Bat Out of Hell album. One of...

Spray & Pray Is Not A Marketing Strategy

I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the...

Are You Ready For A Downturn?

I am definitely not one of those "the sky is falling" kind of people. But one of the most important lessons I learned from working for a major Japanese toy company was to practice "healthy paranoia." They had a 100 year business plan, but it was tempered by the...

Stealing From Seth Today

I subscribe to Seth Godin's daily email. You should, too. (Go to seths.blog) Today Seth talked about the differences between types of mustard -- the low cost yellow mustard you put on a hot dog versus the expensive dijon. In reality, there's not much difference in the...

The Secret Behind the Marketing Secret

We've proved there are marketing secrets. But not everybody got last week's secret, so I'm sharing the answer to the puzzle. In addition, I'm talking about the big secret behind the secret, and even yet the secret behind the secret behind the secret. Sounds crazy, but...

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