Do NOT use this marketing secret for evil
The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don't always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky and our...
Do they remember you when they’re ready to buy?
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy! We don't always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best tools...
The Law of Unintended Consequences
I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you're in - the Law of Unintended...
How to Get Testimonials that Make a Difference
Next to referrals, testimonials are one of our most powerful marketing tools. Even better, really great testimonials are also one of our best tools for separating ourselves from the competition! Unfortunately, too many testimonials aren't really good enough to help....
It’s impossible to know how someone really feels…
We've all heard the phrase "walk in their shoes." It's common advice to businesses. "Walk in your customer's shoes and you'll know how to sell them!" And many companies say that's what they do, which is mostly B.S...because it's almost impossible. It's almost...
Nobody knows what to do right now, so here’s what to do
There are a LOT of "experts" out there pontificating on what businesses should do as we come out of the crisis. The problem is none of them have ANY idea what businesses should do. Nobody knows! We've never been through anything like this, so the best we can do is...
Marketing Stimulus Package 2020
If we are truly moving into a NEW BUSINESS REALITY, do you think your OLD MARKETING will still work? Steve Miller has put together a SPECIAL, LIMITED-TIME OFFER combining several different products into one high-content, highly implementable strategies and tactics for...
Marketing BC vs. Marketing AC
I think it's pretty safe to say that from a sales and marketing perspective things will be different as we come out on the other side of the pandemic. But who knows what that exactly means? My crystal ball is as cloudy as anyone's. I mean who would have guessed a...
If the Doobie Brothers can do it…
Governors are starting to relax the rules for managing the spread of coronavirus. We're still a long way from "normal," whatever that will mean. While there have been many corporate casualties, I'm sure you've noticed how many businesses have pivoted during the crisis...
5 Tips To Look Great on Video for Zoom, Skype, etc.
How To Look Great on Video for Zoom, YouTube Live, Skype, Microsoft Teams, and Whatever Other Online Tool You Have! Need I say more? NO! If you're going to use any online broadcasting and/or streaming tool, you must look professional! Watch Steve's smokin' hot wife,...
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