I was reminded this week of that quote from a good friend of mine, Dan Kennedy. Breakthrough innovations...separating yourself from the crowd...creating new paths to success... ...none of these happen when we follow majority thinking. Watch this week's UNCOPYABLE Business video and listen to why I believe the majority is always wrong. Are you still competing on price? We can help … [Read more...]
Feel Like Your Marketing Underperforms Compared to Competitors?
I read an article this week on Inc.com that said 60% of small businesses think their revenue growth is below average. Let's think about that. Statistically speaking, 60% CAN'T be underperforming, so this apparent lack of confidence must come from somewhere in the gut, not the spreadsheet. Why would that be? Of course, we know our numbers, but not the competition's. Somewhere along the line … [Read more...]
The Old Rules of Business That Still Matter: Redux
I wrote this post back in 2010 and received a LOT of comments. I ran across it again this past weekend and thought it's a good time to bring it back out. Please let me know your thoughts (especially you younger people!), and share with friends. I first noticed the change when presenting CompuServe's first "online seminar" back in 1993. Nothing like today's webinars! I "spoke" to the … [Read more...]
Greatest Super Bowl Promotion Ever?
Super Bowl LIV was a very good game, but many (most?) people actually watch the game for its commercials, right? HOWEVER, none of these matched up to what Steve believes is the BEST Super Bowl promotion ever. Do you know what it is? Be sure and COMMENT on this year's commercials and also what you think of Steve's pick! Watch this FIRST: Then watch this: Are you getting … [Read more...]
Too Busy For Marketing?
We've all fallen into this trap. Some of us learn from this mistake. Many don't. Many pay a terrible price. The trap? It's when business is so good, we don't have time for marketing. We get focused on operations, production, and delivery. But don't worry about that, because eventually the orders dry up and you don't have to worry about operations, production, and delivery! You'll have … [Read more...]
The Surest Method To Get Your Emails Opened
Do you have difficulty getting your emails opened? What about direct mail, or getting banners, or trade ads clicked? There is one sure-fire method to make that happen. Get their Reticular Activating Center's attention! This is not a joke. It's very real and I explain how this works in everyone's brain and how you can take advantage of it to get your moose to engage with your marketing … [Read more...]
Phoenix Sky Harbor Airport Is Uncopyable!
A couple of days ago, my smokin’ hot wife, Kay, and I flew into Phoenix Sky Harbor Airport. On the surface that might not have been a big deal, but last month the Wall Street Journal released a study naming Sky Harbor as the “Friendliest Airport in the World®.” I remembered that and was interested in testing Sky Harbor employees to see if they lived up to the designation! After landing, I … [Read more...]
Offering $$ for referrals? Might want to think again.
I received an email recently from a company offering to pay up to $500 for qualified referrals. Frankly, I think this is a bad idea for several reasons. Watch this week's UNCOPYABLE Business video and see why I say that! Get 50% off my Breakthrough Referrals program! Use code: ref20 Click here! … [Read more...]
Uncopyable Sales Advice from Kelly Miller
Kelly and I just returned from an EPIC four day golf adventure at the Bandon Dunes Golf Resort in Bandon, OR! Those of you who are avid golfers know what an amazing experience that was. For those of you who don't know, Kelly is a full-time inside sales rep for Callaway Golf Company, the largest golf club manufacturer in the world. She's now been with them for over four years and because she's … [Read more...]
Nebraska’s Brutally Honest Tourism Campaign
Everybody knows Las Vegas's tourism campaign clearly aims at people who might want to be a little naughty. Now welcome another tourism campaign that unmistakably identifies it's moose, but takes a different twist from Vegas. Instead of reaching out to its moose, Nebraska has taken the controversial opposite approach and calls out people who are NOT their target market. For years, Nebraska … [Read more...]
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