We've proved there are marketing secrets. But not everybody got last week's secret, so I'm sharing the answer to the puzzle. In addition, I'm talking about the big secret behind the secret, and even yet the secret behind the secret behind the secret. Sounds crazy, but it's all true. Watch this week's UNCOPYABLE Business video. Get the secrets. And then get ready to learn a LOT more next … [Read more...]
A Marketing Secret You Actually Don’t Know
You probably don't believe me when I say I have a marketing secret you don't know. But I'm willing to bet it's true. That's the thing about secrets. Secrets are, well, secret. And pretty much all of the time we don't even know there are secrets until somebody shares one. But then it's no longer a secret, right? Actually, yes it is. It's still a secret to others, but no longer to you. So, … [Read more...]
Results Not Typical
One of the most successfully used marketing messages has been the Before & After promotion. We've all seen the terribly fat, super unhappy before pictures of people who miraculously ended up 50 pounds lighter and not a care in the world. Guess what? It can work for you, too! Watch this week's UNCOPYABLE Business video and learn two lessons you can use right now to generate more … [Read more...]
Apparently, my book is “Horrible!”
After 73 perfect 5-star reviews on Amazon, the streak was broken! My book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, received a ONE-STAR review! In fact, the headline said my book was "Horrible!" What do I think about that? You'll be shocked! (How about that for clickbait?) Also I share a GREAT experience and learning opportunity from my visit to Home Depot. I … [Read more...]
[7/7] What’s your plan for future referrals?
Part 7 of 7 The final question in my initial interviews! Tell me about your referral marketing program. We all rely heavily on referrals, yet an astounding number of companies don't put together a formalized referral marketing strategy! It simply doesn't make sense. Learn three critical components of designing a successful and proactive referral marketing strategy. If you missed … [Read more...]
[6/7] Do You Spend The Most To Capture A Customer?
Part 6 of 7 A lot of companies know how much a new lead costs. That's measuring after the fact. And there's usually another more important metric missing. Too many companies don't give much thought into how much they are willing to SPEND to capture a new customer. And even when they do, most actively push to keep that cost as low as possible. If that's you, then you need to watch Part 6 of … [Read more...]
[5/7] Are You Using The Right Media?
Successfully implementing a marketing strategy requires we choose the exact right tools to reach our moose. It also requires we use these tools in the CORRECT way. Too many companies choose tools without a lot of thought put in. Even worse, too many companies don't use those tools correctly. In Part 5 of 7, Steve talks about the important criteria you should pay attention to when deciding … [Read more...]
[4/7] Create a Message Your Moose Responds To
A few months ago Steve surveyed his BFF's with the single question, "What is your biggest challenge regarding marketing and generating new leads?" The #1 response by a long shot was, "Creating a message that our moose responds to." While this is a big topic, let's at least start the discussion. In this week's Uncopyable Business video, Steve continues his 7-part series by talking about how … [Read more...]
[3/7] Who knows your moose better? You or the competition?
[Part 3 of 7] In this series, Steve shares with you seven important questions he asks every new client. In this Uncopyable Business episode Steve goes into more depth about the type of information you should be looking to learn about your clients and prospects. Did you know Steve does a LOT of virtual consulting via Zoom, Skype, and even the phone! Maybe you can't afford bringing him in … [Read more...]
#generationlockdown
This week I'm not talking about marketing or branding, or anything business related. This is personal. This bothers me and it should bother you. This is about school shootings. I don't have an answer. I'm willing to listen, if you've got one. I'm willing to take action, if you can show me how. I'm willing to have a conversation. Watch this week's video. Please share your comments … [Read more...]
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