When it comes marketing today you need these 3 things
Whatever the heck is happening right now, let's stop calling it the "new normal." There's nothing normal about this and we are a long way from settling into anything I think we can call "normal." Be that as it may, we are ALL working our butts off trying to generate...
How to be Uncopyable for Personal Branding
While Steve's Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is primarily aimed at small business, most of the strategies and tactics are also applicable to personal branding! Kate Strachnyi...
How to Profit From Content Marketing
Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it's been around for a very long time. The problem with content marketing is organizations (in particular small B2B companies) sometime have a difficult...
Do NOT use this marketing secret for evil
The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don't always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky and our...
Do they remember you when they’re ready to buy?
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy! We don't always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best tools...
The Law of Unintended Consequences
I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you're in - the Law of Unintended...
How to Get Testimonials that Make a Difference
Next to referrals, testimonials are one of our most powerful marketing tools. Even better, really great testimonials are also one of our best tools for separating ourselves from the competition! Unfortunately, too many testimonials aren't really good enough to help....
It’s impossible to know how someone really feels…
We've all heard the phrase "walk in their shoes." It's common advice to businesses. "Walk in your customer's shoes and you'll know how to sell them!" And many companies say that's what they do, which is mostly B.S...because it's almost impossible. It's almost...
Nobody knows what to do right now, so here’s what to do
There are a LOT of "experts" out there pontificating on what businesses should do as we come out of the crisis. The problem is none of them have ANY idea what businesses should do. Nobody knows! We've never been through anything like this, so the best we can do is...
Marketing Stimulus Package 2020
If we are truly moving into a NEW BUSINESS REALITY, do you think your OLD MARKETING will still work? Steve Miller has put together a SPECIAL, LIMITED-TIME OFFER combining several different products into one high-content, highly implementable strategies and tactics for...
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