It's that time of year again when local, state, and national elections are upon us. Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to hit our mailbox or inbox. But if you're a marketer, one of the best things you can do is create a swipe file of marketing examples … [Read more...]
Tide Pods, But With Scotch? I’ll take that challenge!
You remember the Tide Pod Challenge, where an amazing number of idiots ate Tide Pods on a dare and promptly became very ill. For one week at this year's London Cocktail Week, the fine folks at Glenlivet Scotch Whisky have introduced their own version of the Tide Pod...a much better version IMNSHO...Glenlivet Capsules! Yes, you can toss a couple of capsules in your purse or pocket and later on … [Read more...]
Stop Managing Time – This is Way Better
My computer was on the fritz this morning, which is very annoying. I'm not being productive! I hate that, but it does give me a good topic for this week. Productivity is the name of the game of success. When you are doing things that positively IMPACT for progress towards an important goal, you are being productive. The enemy of productivity is distraction. When we are distracted, we are … [Read more...]
Being Misled by Gwyneth Paltrow and a Running Bull?
GET MY 25 STOLEN MARKETING & BRANDING TIPS! =========================== Are you following rules of competition written by someone else? You might not think so, but you probably are. If you don't break away from that trap you will be following them forever. The thing to recognize is most "rules of competition" have, in fact, been written by someone else. Usually, they're first movers who … [Read more...]
My 50th Class Reunion & Fat Mail
I just returned from my 50th high school class reunion! Yes, there were a lot of OLD people, so I was a little uncomfortable. :) This week I'm doing something a little different. I'm sharing a video of a recent interview I did with Travis Lee from 3D Mail Results. We had a great conversation about the power of direct mail, especially the type of direct mail I can Fat Mail. This is an … [Read more...]
Kid Gets Bullied For His Homemade T-Shirt Design
Last week a fourth-grade boy in Florida was bullied because of his homemade University of Tennessee t-shirt design. His school was having a college colors day and he wanted to show off his favorite school. Unfortunately, he didn't have any official UT apparel, but he did have an orange shirt. So the young man took a piece of paper and drew a large U.T. on it, complete with his now "label." Ya … [Read more...]
Marketing is Officially More Important Than Sales
I don't know exactly when the baton was officially passed, but it's pretty clear it has been. Marketing is more important than sales. Actually, marketing isn't just more important than sales; it's CRITICALLY more important. You might disagree. In fact, I'd guess that many of my BFFs would, which is completely understandable. It's our heuristics. It's in our DNA that sales is the engine … [Read more...]
Meatloaf and I Won’t Do That
Next month I will be attending my 50th high school class reunion. I hope the venue will be able to accommodate all our wheel chairs. So I was reminiscing a bit this morning about the 60s and 70s while listening to Meatloaf's outstanding Bat Out of Hell album. One of his biggest hits was "I'll Do Anything For Love, But I Won't Do That." This reminded me of one of the things we're well known … [Read more...]
Spray & Pray Is Not A Marketing Strategy
I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the business world, primarily the B2B world. Unfortunately, too many of these people see LinkedIn as just another way to annoyingly … [Read more...]
Are You Ready For A Downturn?
I am definitely not one of those "the sky is falling" kind of people. But one of the most important lessons I learned from working for a major Japanese toy company was to practice "healthy paranoia." They had a 100 year business plan, but it was tempered by the statement, "Also plan as if a recession were to happen tomorrow." There are a lot of signs right now pointing to a slow down, so on the … [Read more...]
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