Small Business Marketing & Branding | Steve Miller aka Kelly's Dad & Marketing Gunslinger

Creating an Unfair Advantage Over Your Competition

#generationlockdown

 #generationlockdown 14 Comments

This week I'm not talking about marketing or branding, or anything business related. This is personal. This bothers me and it should bother you. This is about school shootings. I don't have an answer. I'm willing to listen, if you've got one. I'm willing to take action, if you can show me how. I'm willing to have a conversation. Watch this week's video. Please share your comments … [Read more...]

[2/7] Why Do Customers Stay With You?

 customer retention 0 Comment

In Part 2 of my seven part series, I ask the question, "Why do customers stay with you?' The answers I hear are, frankly, pretty predictable. The problem is the answers simply aren't good enough (and everybody is saying the same thing). IMNSHO, there should, in fact, be ONE very important reason...and it's a reason that guarantees customers will stay with you. What's that reason? Watch this … [Read more...]

Part 1/7: Top of Mind with Prospects? Not Good Enough!

 uncopyable philosophy 2 Comments

The UNCOPYABLE Philosophy continues to gather new converts -- teaching people how they can clearly differentiate their companies from the competition! Learn SEVEN of the main thought starting questions by watching Steve in this week's UNCOPYABLE Business episode - Part One of a seven part series. In this episode, Steve talks about how even being top of mind to your prospects might not be … [Read more...]

Did They Double Toothpaste Sales? Fact or Fiction?

 Innovation, toothpaste sales 0 Comment

There's an old myth about how a toothpaste company doubled their sales literally overnight. The problem, like so many business myths, is there's no way to prove it's true. Regardless of its veracity, we can still use it to teach a very important aspect for coming up with new ideas. Watch this week's UNCOPYABLE Business episode and hear the story and the big lesson we can all take from … [Read more...]

Kay Miller: Uncopyable Sales Superstar!

 Kay Miller, Sales 2 Comments

Most of you know who my smokin' hot wife, Kay, is. And some might even know about how I often refer to her as a "world-class" salesperson. You can be assured that's not a joke. Kay has the pedigree and the awards to prove it! Watch this week's UNCOPYABLE Business episode and hear all about her extraordinary success selling in a male-dominated industry. Then get ready for some of the very … [Read more...]

The only way to measure marketing ROI

 marketing ROI, return on investment, ROI 1 Comment

I'm not saying I'm completely gullible, but my smokin' hot wife, Kay, might disagree with you. I wanted there to be life on Mars and when I found what I thought was such an announcement about it, I was very excited. Kay quickly set me straight. As normal humans is we ALL have personal beliefs and perspectives about the world. And, naturally, we look for evidence to support those beliefs. The … [Read more...]

Digital Marketing Strategy Is A Farce

 digital marketing, Social media 4 Comments

That statement might be a little much, but let's set the record straight. Digital marketing is a TACTIC, not a strategy. Think about it. For most companies using digital is certainly an important arrow in your quiver, but there are much more important questions to ask before you determine digital is right tactic to use. Saying your focus is on digital marketing is no different than if you said … [Read more...]

Blast from the Past: What Killed the 8-Track?

 8-track 1 Comment

My goddaughter, Kelly (yes, it's true, my daughter AND goddaughter are both Kelly!) and her 10-year-old son, the inimitable Garrett (we all call him G-Man) are visiting this week. As a result I am not recording a new weekly UNCOPYABLE Business video. BUT I am reaching into my own Wayback Machine and bringing back a very popular video I recorded back on July 9, 2009! The title is "The End of the … [Read more...]

How Risk Reversal Can Increase Referrals

 Referrals, risk reversal 0 Comment

Two powerful tactics for generating new business through referrals and risk reversal. But if you're able to COMBINE those two, it can add even MORE results to your sales. How? Watch this week's UNCOPYABLE Business episode and find out! Are you getting these weekly videos in your email? No? SIGN UP HERE! … [Read more...]