I just returned from my 50th high school class reunion! Yes, there were a lot of OLD people, so I was a little uncomfortable. :) This week I'm doing something a little different. I'm sharing a video of a recent interview I did with Travis Lee from 3D Mail Results. We had a great conversation about the power of direct mail, especially the type of direct mail I can Fat Mail. This is an … [Read more...]
Kid Gets Bullied For His Homemade T-Shirt Design
Last week a fourth-grade boy in Florida was bullied because of his homemade University of Tennessee t-shirt design. His school was having a college colors day and he wanted to show off his favorite school. Unfortunately, he didn't have any official UT apparel, but he did have an orange shirt. So the young man took a piece of paper and drew a large U.T. on it, complete with his now "label." Ya … [Read more...]
Marketing is Officially More Important Than Sales
I don't know exactly when the baton was officially passed, but it's pretty clear it has been. Marketing is more important than sales. Actually, marketing isn't just more important than sales; it's CRITICALLY more important. You might disagree. In fact, I'd guess that many of my BFFs would, which is completely understandable. It's our heuristics. It's in our DNA that sales is the engine … [Read more...]
Meatloaf and I Won’t Do That
Next month I will be attending my 50th high school class reunion. I hope the venue will be able to accommodate all our wheel chairs. So I was reminiscing a bit this morning about the 60s and 70s while listening to Meatloaf's outstanding Bat Out of Hell album. One of his biggest hits was "I'll Do Anything For Love, But I Won't Do That." This reminded me of one of the things we're well known … [Read more...]
Spray & Pray Is Not A Marketing Strategy
I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the business world, primarily the B2B world. Unfortunately, too many of these people see LinkedIn as just another way to annoyingly … [Read more...]
Are You Ready For A Downturn?
I am definitely not one of those "the sky is falling" kind of people. But one of the most important lessons I learned from working for a major Japanese toy company was to practice "healthy paranoia." They had a 100 year business plan, but it was tempered by the statement, "Also plan as if a recession were to happen tomorrow." There are a lot of signs right now pointing to a slow down, so on the … [Read more...]
Stealing From Seth Today
I subscribe to Seth Godin's daily email. You should, too. (Go to seths.blog) Today Seth talked about the differences between types of mustard -- the low cost yellow mustard you put on a hot dog versus the expensive dijon. In reality, there's not much difference in the cost of producing both, but they are definitely presented to the market as different, and one is much more expensive as a … [Read more...]
The Secret Behind the Marketing Secret
We've proved there are marketing secrets. But not everybody got last week's secret, so I'm sharing the answer to the puzzle. In addition, I'm talking about the big secret behind the secret, and even yet the secret behind the secret behind the secret. Sounds crazy, but it's all true. Watch this week's UNCOPYABLE Business video. Get the secrets. And then get ready to learn a LOT more next … [Read more...]
A Marketing Secret You Actually Don’t Know
You probably don't believe me when I say I have a marketing secret you don't know. But I'm willing to bet it's true. That's the thing about secrets. Secrets are, well, secret. And pretty much all of the time we don't even know there are secrets until somebody shares one. But then it's no longer a secret, right? Actually, yes it is. It's still a secret to others, but no longer to you. So, … [Read more...]
Results Not Typical
One of the most successfully used marketing messages has been the Before & After promotion. We've all seen the terribly fat, super unhappy before pictures of people who miraculously ended up 50 pounds lighter and not a care in the world. Guess what? It can work for you, too! Watch this week's UNCOPYABLE Business video and learn two lessons you can use right now to generate more … [Read more...]
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