A Brilliant Email from Maker’s Mark
For several years I’ve encouraged my BFFs to study and join the Maker’s Mark Ambassador program. It’s a great case study of creating the club everyone wants to be a member of, a great way to be Uncopyable. You might be in that club because of something I said! On July...
This is Definitely Something You Can Steal
My smokin' hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.
How To Create Powerful, Uncopyable Experiences For Your Target Customer
I was recently interviewed by John Jantsch for the Duct Tape Marketing Podcast, We’re talking about my latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. Improvement is not innovation and innovation is essential if your aim is to survive in...
THE UNCOPYABLE APPROACH TO COVID MARKETING – AN INTERVIEW
We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I'm willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and communication...
A Different Perspective On Being Thankful Using Mental Subtraction
In the movie, "It's a Wonderful Life," George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, "Maybe I should have never been...
How to Use Empathy Marketing and Creating the Rules
Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn't use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you're not embracing honest empathy...
Account-Based Marketing is a Shiny Object
One of the current hot business marketing fads is "account-based marketing," or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as "pivot."...
3 More Lessons from the Red High Heels
Last week Steve shared and analyzed a campaign ad video that's gone viral. As of today, Kimberly Klacik's ad promoting her for Congress in Maryland has over 720,000 views on YouTube. (If you haven't seen it yet, go watch it before watching this week's video. CLICK...
Uncopyable Lessons from Red High Heels
NOTE: This is NOT a political commentary, nor is it support for any candidate. Any political comments, plus or minus, will be deleted. 621,051 views on YouTube 11.4 million views on Twitter 475,000 views on Instagram It doesn't matter who's side you're on in this...
When it comes marketing today you need these 3 things
Whatever the heck is happening right now, let's stop calling it the "new normal." There's nothing normal about this and we are a long way from settling into anything I think we can call "normal." Be that as it may, we are ALL working our butts off trying to generate...
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