Do you have difficulty getting your emails opened? What about direct mail, or getting banners, or trade ads clicked? There is one sure-fire method to make that happen. Get their Reticular Activating Center's attention! This is not a joke. It's very real and I explain how this works in everyone's brain and how you can take advantage of it to get your moose to engage with your marketing … [Read more...]
Phoenix Sky Harbor Airport Is Uncopyable!
A couple of days ago, my smokin’ hot wife, Kay, and I flew into Phoenix Sky Harbor Airport. On the surface that might not have been a big deal, but last month the Wall Street Journal released a study naming Sky Harbor as the “Friendliest Airport in the World®.” I remembered that and was interested in testing Sky Harbor employees to see if they lived up to the designation! After landing, I … [Read more...]
Offering $$ for referrals? Might want to think again.
I received an email recently from a company offering to pay up to $500 for qualified referrals. Frankly, I think this is a bad idea for several reasons. Watch this week's UNCOPYABLE Business video and see why I say that! Get 50% off my Breakthrough Referrals program! Use code: ref20 Click here! … [Read more...]
Uncopyable Sales Advice from Kelly Miller
Kelly and I just returned from an EPIC four day golf adventure at the Bandon Dunes Golf Resort in Bandon, OR! Those of you who are avid golfers know what an amazing experience that was. For those of you who don't know, Kelly is a full-time inside sales rep for Callaway Golf Company, the largest golf club manufacturer in the world. She's now been with them for over four years and because she's … [Read more...]
Nebraska’s Brutally Honest Tourism Campaign
Everybody knows Las Vegas's tourism campaign clearly aims at people who might want to be a little naughty. Now welcome another tourism campaign that unmistakably identifies it's moose, but takes a different twist from Vegas. Instead of reaching out to its moose, Nebraska has taken the controversial opposite approach and calls out people who are NOT their target market. For years, Nebraska … [Read more...]
If You Know It, Teach It
We all learn a LOT of useful and interesting lessons over our years, both in business and in life. Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others. In a way, that's what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a … [Read more...]
The Greatest Mistake Marketers & Salespeople Make is Trying to…
Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy. Like I said very simplified. It might have been truer 20+ years ago, pre-Internet, but I think we're seeing more morphing between the two. Regardless, marketers and … [Read more...]
What Will You Do To Make 2020 Better?
2019 is careening wildly to its finish and one way I've got for taking my mind off the issues I can't control is to start working ON my business for 2020! I've got five questions for you. By taking the time to review your business in 2019 through your responses to these, you can begin to see where you can greatly impact your company and your clients next year! Write these down. Share them … [Read more...]
Making Bad Election Marketing Better
It's that time of year again when local, state, and national elections are upon us. Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to hit our mailbox or inbox. But if you're a marketer, one of the best things you can do is create a swipe file of marketing examples … [Read more...]
Tide Pods, But With Scotch? I’ll take that challenge!
You remember the Tide Pod Challenge, where an amazing number of idiots ate Tide Pods on a dare and promptly became very ill. For one week at this year's London Cocktail Week, the fine folks at Glenlivet Scotch Whisky have introduced their own version of the Tide Pod...a much better version IMNSHO...Glenlivet Capsules! Yes, you can toss a couple of capsules in your purse or pocket and later on … [Read more...]
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