Kelly and I just returned from an EPIC four day golf adventure at the Bandon Dunes Golf Resort in Bandon, OR! Those of you who are avid golfers know what an amazing experience that was. For those of you who don't know, Kelly is a full-time inside sales rep for Callaway Golf Company, the largest golf club manufacturer in the world. She's now been with them for over four years and because she's … [Read more...]
Nebraska’s Brutally Honest Tourism Campaign
Everybody knows Las Vegas's tourism campaign clearly aims at people who might want to be a little naughty. Now welcome another tourism campaign that unmistakably identifies it's moose, but takes a different twist from Vegas. Instead of reaching out to its moose, Nebraska has taken the controversial opposite approach and calls out people who are NOT their target market. For years, Nebraska … [Read more...]
If You Know It, Teach It
We all learn a LOT of useful and interesting lessons over our years, both in business and in life. Besides teaching me many such lessons, a very important mentor of mine regularly reminded me to also share with others. In a way, that's what content marketing really does. It shares useful and interesting information with our moose, thus helping in a non-threatening way to establish a … [Read more...]
The Greatest Mistake Marketers & Salespeople Make is Trying to…
Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy. Like I said very simplified. It might have been truer 20+ years ago, pre-Internet, but I think we're seeing more morphing between the two. Regardless, marketers and … [Read more...]
What Will You Do To Make 2020 Better?
2019 is careening wildly to its finish and one way I've got for taking my mind off the issues I can't control is to start working ON my business for 2020! I've got five questions for you. By taking the time to review your business in 2019 through your responses to these, you can begin to see where you can greatly impact your company and your clients next year! Write these down. Share them … [Read more...]
Making Bad Election Marketing Better
It's that time of year again when local, state, and national elections are upon us. Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to hit our mailbox or inbox. But if you're a marketer, one of the best things you can do is create a swipe file of marketing examples … [Read more...]
Tide Pods, But With Scotch? I’ll take that challenge!
You remember the Tide Pod Challenge, where an amazing number of idiots ate Tide Pods on a dare and promptly became very ill. For one week at this year's London Cocktail Week, the fine folks at Glenlivet Scotch Whisky have introduced their own version of the Tide Pod...a much better version IMNSHO...Glenlivet Capsules! Yes, you can toss a couple of capsules in your purse or pocket and later on … [Read more...]
Stop Managing Time – This is Way Better
My computer was on the fritz this morning, which is very annoying. I'm not being productive! I hate that, but it does give me a good topic for this week. Productivity is the name of the game of success. When you are doing things that positively IMPACT for progress towards an important goal, you are being productive. The enemy of productivity is distraction. When we are distracted, we are … [Read more...]
Being Misled by Gwyneth Paltrow and a Running Bull?
GET MY 25 STOLEN MARKETING & BRANDING TIPS! =========================== Are you following rules of competition written by someone else? You might not think so, but you probably are. If you don't break away from that trap you will be following them forever. The thing to recognize is most "rules of competition" have, in fact, been written by someone else. Usually, they're first movers who … [Read more...]
My 50th Class Reunion & Fat Mail
I just returned from my 50th high school class reunion! Yes, there were a lot of OLD people, so I was a little uncomfortable. :) This week I'm doing something a little different. I'm sharing a video of a recent interview I did with Travis Lee from 3D Mail Results. We had a great conversation about the power of direct mail, especially the type of direct mail I can Fat Mail. This is an … [Read more...]
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