5 Critical Elements Every B2B Marketer Needs in Their Content Strategy
A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...
10 Random Business Lessons I’ve Learned in 45 Years
45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you're old enough, of course you don't. My MOM didn't know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old stunt men and...
The 3 Biggest Mistakes B2B Websites Make
I feel like I'm a broken record. (No, I won't explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It's because you're in...
My 15-Year Old Unfinished Marketing Manifesto is Still Unfinished
Fifteen years ago, I published my Unfinished Marketing Manifesto. This morning I went back to read it and was very happy to see I agreed with almost everything I said. What would you add, subtract, and/or edit to my list? Find a need and fill it is bogus. The truth is...
Should You Pay for Marketing?
Dave "The Voice" Loomis shares a story about an ex-client that wanted to promote their high-priced products via Hubspot's free subscription. This begged the question, when there are so many free tools available on the Internet, should you pay for marketing? =====...
Moments of Truth
In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, "Moments of Truth" (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This week I...
Hunting Moose Makes the Big Bucks
David Mayo Loomis is gone to Florida this week, so Steve and his smokin' hot wife, Kay, share one of the most important cornerstones of successful sales and marketing -- hunting moose. In their conversation, they explain why knowing your who your best target market...
Did NASA Invent Velcro?
There is an urban legend, widely circulated, that NASA “invented” Velcro during the Space Race years of the early and middle Sixties. The truth is both more interesting -- and more illuminating. That word “invention” isn’t my favorite, since it seems to imply that a...
A Brilliant Email from Maker’s Mark
For several years I’ve encouraged my BFFs to study and join the Maker’s Mark Ambassador program. It’s a great case study of creating the club everyone wants to be a member of, a great way to be Uncopyable. You might be in that club because of something I said! On July...
This is Definitely Something You Can Steal
My smokin' hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.
Get Steve’s New Book, STEALING GENIUS!
