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It’s that time of year again when local, state, and national elections are upon us.

Not many people enjoy the barrage of campaign messages littering the airwaves, social media, our street corners, and lawns. Even fewer of us would ever imagine WANTING these to hit our mailbox or inbox.

But if you’re a marketer, one of the best things you can do is create a swipe file of marketing examples you can use for idea starters in the future. Another is to look at how YOU might improve the results for these politicians, especially since the vast majority of messages and media look exactly alike!

This week I’ve got a couple of examples of campaign marketing pieces I received. Listen to my analysis of what I would do to make them a lot more effective!

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