by Steve Miller | Jul 26, 2022 | Maker's Mark
For several years I’ve encouraged my BFFs to study and join the Maker’s Mark Ambassador program. It’s a great case study of creating the club everyone wants to be a member of, a great way to be Uncopyable. You might be in that club because of something I said! On July...
by Steve Miller | Jun 30, 2022 | Innovation, marketing, Steal Genius
My smokin’ hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.
by Steve Miller | May 30, 2022 | Steal Genius, Innovation, uncopyable
I was recently interviewed by John Jantsch for the Duct Tape Marketing Podcast, We’re talking about my latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. Improvement is not innovation and innovation is essential if your aim is to survive in...
by Steve Miller | Sep 6, 2021 | create the rules, covid marketing
We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I’m willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and...
by Steve Miller | Nov 23, 2020 | mental subtraction
In the movie, “It’s a Wonderful Life,” George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, “Maybe I...
