by Steve Miller | Aug 30, 2022 | create the rules, Hunting moose, target marketing
In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This...
by Steve Miller | Aug 24, 2022 | create the rules, Hunting moose, target marketing
David Mayo Loomis is gone to Florida this week, so Steve and his smokin’ hot wife, Kay, share one of the most important cornerstones of successful sales and marketing — hunting moose. In their conversation, they explain why knowing your who your best...
by Steve Miller | Aug 16, 2022 | biomimicry, NASA, velcro
There is an urban legend, widely circulated, that NASA “invented” Velcro during the Space Race years of the early and middle Sixties. The truth is both more interesting — and more illuminating. That word “invention” isn’t my favorite, since it seems to imply...
by Steve Miller | Jul 26, 2022 | Maker's Mark
For several years I’ve encouraged my BFFs to study and join the Maker’s Mark Ambassador program. It’s a great case study of creating the club everyone wants to be a member of, a great way to be Uncopyable. You might be in that club because of something I said! On July...
by Steve Miller | Jun 30, 2022 | Innovation, marketing, Steal Genius
My smokin’ hot wife, Kay, recently received an email from the company we use for our furnace service. This is VERY SMART MARKETING and a great example of Stealing Genius.
