by steveamiller | Aug 11, 2020 | attention, authority, empathy
Whatever the heck is happening right now, let’s stop calling it the “new normal.” There’s nothing normal about this and we are a long way from settling into anything I think we can call “normal.” Be that as it may, we are ALL...
by steveamiller | Aug 5, 2020 | Uncategorized
While Steve’s Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is primarily aimed at small business, most of the strategies and tactics are also applicable to personal branding! Kate Strachnyi...
by steveamiller | Jul 28, 2020 | content marketing
Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time. The problem with content marketing is organizations (in particular small B2B companies) sometime have a...
by steveamiller | Jul 8, 2020 | marketing secrets
The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don’t always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky...
by steveamiller | Jun 30, 2020 | B2B Marketing, Old Rules
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy! We don’t always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best...
