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How to Profit From Content Marketing

Although Content Marketing seems to have appeared on the radar screen just in the last couple of years, in reality it’s been around for a very long time. The problem with content marketing is organizations (in particular small B2B companies) sometime have a...

Do NOT use this marketing secret for evil

The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don’t always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky...