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Do NOT use this marketing secret for evil

The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don’t always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky...

The Law of Unintended Consequences

I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you’re in – the Law of...

How to Get Testimonials that Make a Difference

Next to referrals, testimonials are one of our most powerful marketing tools. Even better, really great testimonials are also one of our best tools for separating ourselves from the competition! Unfortunately, too many testimonials aren’t really good enough to...

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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