by steveamiller | Sep 14, 2020 | Uncategorized
One of the current hot business marketing fads is “account-based marketing,” or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as... by steveamiller | Sep 2, 2020 | election marketing, politics
Last week Steve shared and analyzed a campaign ad video that’s gone viral. As of today, Kimberly Klacik’s ad promoting her for Congress in Maryland has over 720,000 views on YouTube. (If you haven’t seen it yet, go watch it before watching this... by steveamiller | Aug 24, 2020 | politics, election marketing
NOTE: This is NOT a political commentary, nor is it support for any candidate. Any political comments, plus or minus, will be deleted. 621,051 views on YouTube 11.4 million views on Twitter 475,000 views on Instagram It doesn’t matter who’s side... by steveamiller | Aug 11, 2020 | attention, authority, empathy
Whatever the heck is happening right now, let’s stop calling it the “new normal.” There’s nothing normal about this and we are a long way from settling into anything I think we can call “normal.” Be that as it may, we are ALL... by steveamiller | Aug 5, 2020 | Uncategorized
While Steve’s Amazon #1 best seller, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is primarily aimed at small business, most of the strategies and tactics are also applicable to personal branding! Kate Strachnyi...
