by Steve Miller | Sep 29, 2022 | marketing
Fifteen years ago, I published my Unfinished Marketing Manifesto. This morning I went back to read it and was very happy to see I agreed with almost everything I said. What would you add, subtract, and/or edit to my list? Find a need and fill it is bogus. The truth is...
by Steve Miller | Sep 14, 2022 | marketing
Dave “The Voice” Loomis shares a story about an ex-client that wanted to promote their high-priced products via Hubspot’s free subscription. This begged the question, when there are so many free tools available on the Internet, should you pay for...
by Steve Miller | Aug 30, 2022 | create the rules, Hunting moose, target marketing
In 1989 Jon Carlzon, then President of Scandinavian Airlines wrote a great book titled, “Moments of Truth” (https://amzn.to/3e7PmXA). Carlzon stated that every interaction a prospect or customer has with your company impacts their perception of you. This...
by Steve Miller | Aug 24, 2022 | create the rules, Hunting moose, target marketing
David Mayo Loomis is gone to Florida this week, so Steve and his smokin’ hot wife, Kay, share one of the most important cornerstones of successful sales and marketing — hunting moose. In their conversation, they explain why knowing your who your best...
by Steve Miller | Aug 16, 2022 | biomimicry, NASA, velcro
There is an urban legend, widely circulated, that NASA “invented” Velcro during the Space Race years of the early and middle Sixties. The truth is both more interesting — and more illuminating. That word “invention” isn’t my favorite, since it seems to imply...
