by steveamiller | Jul 8, 2020 | marketing secrets
The purpose of marketing is to be on the mind of the prospect when the prospect is ready to buy. But if we typically have a long sales cycle, we don’t always know when that moment might happen! So how can we ensure when the lightning bolt comes out of the sky... by steveamiller | Jun 30, 2020 | B2B Marketing, Old Rules
In my opinion, the PURPOSE of Marketing is to be on the mind of the prospect when the prospect is ready to buy! We don’t always know when that might happen, though, so how can we make sure to still be on their mind? In this episode, Steve shares one of the best... by steveamiller | Jun 23, 2020 | Uncategorized
I did a my monthly IMTS (imts.com) webinar with Oisin Lunny this morning about supply chain issues in the new reality. During our conversation I remembered a very important law we all need to be very wary of no matter what industry you’re in – the Law of... by steveamiller | Jun 15, 2020 | testimonials
Next to referrals, testimonials are one of our most powerful marketing tools. Even better, really great testimonials are also one of our best tools for separating ourselves from the competition! Unfortunately, too many testimonials aren’t really good enough to... by steveamiller | Jun 10, 2020 | 2020, Black Lives Matter, heuristics
We’ve all heard the phrase “walk in their shoes.” It’s common advice to businesses. “Walk in your customer’s shoes and you’ll know how to sell them!” And many companies say that’s what they do, which is mostly...
