by Steve Miller | Nov 22, 2022 | content marketing
A successful B2B content strategy requires a lot of thought and planning. You need to think about the goals of your campaign, the target audience, what type of content you will produce, and how you will distribute it. In this blog post, we will discuss 5 critical...
by Steve Miller | Nov 17, 2022 | business lessons
45 years ago I tried and failed to make it on the PGA Tour. Do you remember me? Even if you’re old enough, of course you don’t. My MOM didn’t know. After that, I tried to be a stuntman in Hollywood. I quickly learned a valuable lesson: There are old...
by Steve Miller | Oct 25, 2022 | website mistakes
I feel like I’m a broken record. (No, I won’t explain. Ask your grandfather.) It seems like every time I start working with another B2B company the same three mistakes keep popping up on their website. I understand why this continues to happen. It’s...
by Steve Miller | Sep 29, 2022 | marketing
Fifteen years ago, I published my Unfinished Marketing Manifesto. This morning I went back to read it and was very happy to see I agreed with almost everything I said. What would you add, subtract, and/or edit to my list? Find a need and fill it is bogus. The truth is...
by Steve Miller | Sep 14, 2022 | marketing
Dave “The Voice” Loomis shares a story about an ex-client that wanted to promote their high-priced products via Hubspot’s free subscription. This begged the question, when there are so many free tools available on the Internet, should you pay for...
