by Steve Miller | Nov 23, 2020 | mental subtraction
In the movie, “It’s a Wonderful Life,” George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, “Maybe I...
by Steve Miller | Sep 22, 2020 | empathy, create the rules, quantity time
Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn’t use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you’re not embracing honest...
by Steve Miller | Sep 14, 2020 | Uncategorized
One of the current hot business marketing fads is “account-based marketing,” or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as...
by Steve Miller | Sep 2, 2020 | election marketing, politics
Last week Steve shared and analyzed a campaign ad video that’s gone viral. As of today, Kimberly Klacik’s ad promoting her for Congress in Maryland has over 720,000 views on YouTube. (If you haven’t seen it yet, go watch it before watching this...
by Steve Miller | Aug 24, 2020 | politics, election marketing
NOTE: This is NOT a political commentary, nor is it support for any candidate. Any political comments, plus or minus, will be deleted. 621,051 views on YouTube 11.4 million views on Twitter 475,000 views on Instagram It doesn’t matter who’s side...
