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The Uncopyable Power of Story

Whether your business sells B2C or B2B, your customers are people. And people love stories. Do a Google Search for “Brand story,” and you’ll see a plethora of books, articles, videos and more, all on crafting the right story for your business. It can be...

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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