How often have you asked a group of friends, “Where do you want to go for dinner tonight,” and hear back, “I don’t know. Where do YOU want to go?”

The same problem happens in business when we ask customers what they want from us. More often than not, they don’t know.

The problem is a combination of us asking the wrong questions and how people think. Watch Steve this week and learn the reason why people (including us) think the way we do, and how to ask the right questions!

Thanks for watching! Please be sure and share this with your tribe!