My mission in my business life is to help you create a competitive strategy that uniquely, clearly, and meaningfully differentiates you from the competition.

Notice I didn’t say “help you be better than the competition.” Better is never good enough. In fact, it’s unremarkable and eminently copyable. Worst of all, it’s short-term. As soon as you find a way to be “better’ than the competition, the clock starts counting down to whenever they decide to “out-better” you.

Most companies don’t realize they’re in that vicious cycle, much less the fact they need to be. It’s the proverbial “box” everyone talks about getting out of. Trouble is, you’re not in that box by yourself. You and all your competitors are in there together.

Want to see if you’re in that box? Watch this week’s UNCOPYABLE Business blog video and find out.