Yesterday I did a webinar for the Association for Manufacturing Technology about how businesses could use blogs and YouTube as marketing/communication tools. One example I gave was the ability to produce personalized, one-to-one messages for clients and prospects.

Immediately after the webinar I received an email from one of the attendees asking a couple of questions. Recognizing this was a great opportunity to show an example of what I talked about, I recorded the above video. I recorded this, uploaded it to YouTube, and sent it less than 10 minutes after receiving the questions. Compare this with a regular email response. Much more powerful and effective, if you ask me.

BTW, if you haven't seen my Marketing Stimulus Package, I do talk about using Social Media. You can check out my seven free videos and then decide if you want to subscribe to the twelve lessons.