One of the current hot business marketing fads is “account-based marketing,” or ABM.
On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as “pivot.”
I’m not saying ABM is bad. The guts of it are great. I just want to protect my BFFs from being oversold on something that’s actually not new at all.
Why do I say this? Watch this week’s UNCOPYABLE Business.