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One of the best ways to be UNCOPYABLE in your market is by showing personality. And the best way to do that is through VIDEO. Just look at great examples, like Gary Vaynerchuk, Will It Blend, and the spate of new YouTube superstars, like Simone Giertz (huge fan, Simone!). They all have personality, baby!

Unfortunately, many people are uncomfortable on camera. But just because you’re not super effervescent doesn’t mean you can’t be awesome. Just share your personality, baby!

I’ve done thousands of hours of video over my life and in this week’s UNCOPYABLE Business video, I share five very simple tips you can use to make your personality stand out. (#5 is the best!)

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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