Even though we have no reported cases of COVID-19 in Federal Way, WA, our mayor has declared a state of emergency.
Things are weird.
Maybe the coronavirus has taken front stage, but we still need to stay committed to marketing. This might also mean changing things up a bit, even finding new ways to communicate.
Here are five things you can do to make your marketing work during this challenging time.
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Are you still competing on price? We can help with that. Email my smoking’ hot wife, Kay, right now and set up a diagnostic call about how you can stop being seen as a commodity! EMAIL KAY
Steve, thanks much for the great tips. We ship out demo kits for our wireless solution. We are going to wipe them down so recipients will feel safer. Kevin is going to call our resellers and assure them that we’re okay here and are here to help, etc,
No virus activity here in Sunriver, but they did cancel tonight’s potluck which is probably good considering the population.
If nothing else, maybe we will all be more careful during regular flu season which is never talked about much.
Stay healthy! ~Mary
This is great, Mary! Something many companies can and should do.
Be sure to tell your customers what you’re doing, too.
Thank you for offering solid, grounded advice. Your encouragement to offer EMPATHY at this time has lit a fire under our team. We don’t have the answers to this pandemic, but we are thinking about our customers — both their personal wellbeing and their business challenges, and while we haven’t finalized our own plan for supply chain and personnel issues, we are in the process of formulating a plan, and we want them to know we’re in this with them.
We are a faith-based company designing/creating/selling inspirational products, and you’ve inspired us to reach out to our multiple audiences with encouraging messaging in the midst of the uncertainty. Thank you for that.
Content Marketing Manager
Kerusso® Christian Apparel
Very glad to hear this, Liz! Let me know what you do. And say hi to Vic.
Nicely said! We have told our clients that we have we have desided NOT to participate in the Media Panic!
This morning I drafted an ad that we will be perfecting and launching in the nex couple of days!
Now’s the time to WORK ON your Business, NOT, IN your Business!
We work with many business owners say they never have time to do the important things to move their business forward. They spend all their time working in their business and NOT ON their business!
With the Corona panic taking over the airwaves, your business might be slowing down give you MORE TIME TO Work ON Your Business! Now’s the time to update your marketing which includes updating your photographs for your website, social media, and sales brochures.
Hudson’s Commercial is now offering “The Corona Panic” special for qualifying businesses. We are here are ready to help you MOVE YOUR Business Forward. Contact us today.
Timely and timeless. As always, Steve, terrific advice. Thank you.
Direct mail at this moment in time only works if your customers are still where you expect them to be. If all your customers that are normally at an office are now working at home, direct mail won’t be effective…
Good point, Bill. Reminds me of one of the secrets of successful B2B direct marketing: do what you can to get your prospects’ home addresses. The main reason was because people change jobs, but now it applies to situations like today’s!
Thank You Steve!
And thank you for ALL your advice and wisdom over the last 20 years that you have been helping Scripture Candy.
We will get through this. We just have to take whatever percentage of business we have left and turn it into the 100% of revenue we need to run our business. Just like a personal story that I just heard.
Love ALL of you and praying for you.