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Moving on from the crazy new stories of Sears and United Airlines, I want to talk about the importance of the 4th element of competitive strategy.

For years, companies have depended on Product, Customer Service, and Price as the three elements for differentiating from competitors. These aren’t good enough anymore and my new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, introduces Difference as the new element.

Do you have a secret sauce nobody else can or is willing to provide? If not, you’re in danger. Watch this week’s video and see why the pursuit of UNCOPYABLE is critical to your company’s future.

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