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THE UNCOPYABLE APPROACH TO COVID MARKETING – AN INTERVIEW

Sep 6, 2021

We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I'm willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and communication...

A Different Perspective On Being Thankful Using Mental Subtraction

Nov 23, 2020

In the movie, "It's a Wonderful Life," George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, "Maybe I should have never been...

How to Use Empathy Marketing and Creating the Rules

Sep 22, 2020

Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn't use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you're not embracing honest empathy...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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