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How To Create Powerful, Uncopyable Experiences For Your Target Customer

May 30, 2022

I was recently interviewed by John Jantsch for the Duct Tape Marketing Podcast, We’re talking about my latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. Improvement is not innovation and innovation is essential if your aim is to survive in...

THE UNCOPYABLE APPROACH TO COVID MARKETING – AN INTERVIEW

Sep 6, 2021

We are ALL different now That means your prospects and customers are different now, too. In fact, profoundly different. I'm willing to bet you have not recognized this profound change I refer to and, as a result, have not modified your marketing and communication...

A Different Perspective On Being Thankful Using Mental Subtraction

Nov 23, 2020

In the movie, "It's a Wonderful Life," George Bailey (Jimmy Stewart) finds himself broke and no means to pay some big bills. Distraught he considers committing suicide so his wife would get insurance money. When that fails, he laments, "Maybe I should have never been...

Steve Miller
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