Last week I shared the fallen-from-financial-markets-grace story of Whole Foods Markets. Once the organic juggernaut of supermarkets Whole Foods allowed the competition to catch up without much of a fight. Now they’re closing stores.
They’re also making what I think is a BIG mistake. Whole Foods is now discounting prices to get closer to the new competitors, mainly Kroger, Wal-Mart, and Costco. In addition, they’re opening new locations called “365 by Whole Foods” time at the value-conscious shopper — i.e cheaper prices.
Dumb. Dumb. Dumb.
Watch this week’s Uncopyable Rambling and hear what I think they should do to get their mojo back.
If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and take advantage of the special BONUSES available to you this week!
Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)