Two weeks ago I posted a video about the decline and fall of Sears. My weekly video is normally watched by a few hundred small business people, but the Sears video has well over 3000 views (as of 4/9/17). And mine isn’t the only YouTube video about Sears. They’re all getting high engagement.
Clearly, Sears has struck a nerve. Comments made to my video are all over the board, but I have a big question. WHY is the Sears story so big? Why do we care so much?
And what can businesses learn from the Sears story?
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Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)