I was recently interviewed for Dan Kennedy's No B.S. Marketing Diamond Inner Circle. These are top marketers. But Dan brought up an interesting question he felt they should hear. I use the term "unfair advantage" in the title of my book. Dan compared it to the word "monopoly," saying many people see those terms negatively. How did I feel about that? My reaction was simple. … [Read more...]
How Do You Rate On the 5 Profit Multipliers?
I've been doing this for over 32 years. I've written seven books, including a best-seller. I've given over 1600 paid presentations around the world to a few hundred thousand executives. I've advised hundreds of businesses -- from home-based to Fortune 100. And there's ONE constant attitude that never ceases to make me totally crazy. Stop looking for the shiny object you think is going to … [Read more...]
Is Price Pressure a Problem For You?
Do you fight price pressure in your business? If you don’t, count yourself lucky! Because it’s getting harder and harder to separate ourselves from the competition, customers often resort to prices as the deciding factor. How do you get away from that? In this week’s UNCOPYABLE Business video, Steve shares a simple exercise to help you better understand why you’re in this spot and how to … [Read more...]
Do You Think Popular Science Magazine Will Survive 2 Years?
Whether you read Popular Science magazine or not, this is a story you need to study. The publishing industry is STILL under siege. That’s no surprise. But how the different long-time players are reacting and responding to this makes for very interesting reading. Take Popular Science magazine, for example. They’ve made some pretty big changes recently to improve circulation and ensure their … [Read more...]
5 Bad Mistakes in ONE Customer Experience
My Jeep Grand Cherokee needed service. The air conditioning stopped working, so I took it to Bud Clary Auburn Jeep in Auburn, WA. Big mistake on my part! Turned into a major hassle…took a bunch of my and my smokin’ hot wife, Kay’s time. And it’s STILL not fixed. Bud Clary Auburn made FIVE bad customer service mistakes. Don’t make any of these with your customers. Join me every week … [Read more...]
The BIG Difference Between Service And Experience
I was recently interviewed by Aaron and Mayumi Muller on the Lifestyle Business Owner Show and we got into a discussion on why I don’t feel great customer service is enough to make you Uncopyable. To be sure, there are places where great customer service can give you an advantage over competition, but in most cases, it’s temporary. Delivering great customer service is usually the choice of the … [Read more...]
Steal This Idea From The Shanghai Kerry Hotel
I spoke in Shanghai last week and had a great trip. True, I got food poisoning and ended up in the hospital, but that’s another story. The story I’m sharing this week is about how the hotel housekeeper went above and beyond my expectations and created a true WOW — an unexpected experience. There is a powerful lesson here for all businesses, no matter what industry, no matter whether you sell … [Read more...]
Episode #91: Will Facebook’s Death Hurt Your Business?
Facebook is in a world of hurt right now, and it’s not just because of the privacy issues. They’ve been losing users, participation time is way down, and the only category of growth is with those 55 and older. This isn’t just a Facebook problem, though. It’s a social media problem and those of us who have relied on the “free” organic reach to communicate with our market place will find that … [Read more...]
Episode #90: Mattress Mack & Me
If you never heard of Mattress Mack (Jim McIngvale) down in Houston, well, you should. Jim owns Gallery Furniture, a very large retail furniture store and has been a staple of the city, as a successful entrepreneur with wacky TV commercials and an active community philanthropist. He received national attention when he opened his stores to shelter and feed many people displaced during the recent … [Read more...]
Episode #89: Year-to-year increase of 1879.1%!
I can’t promise you’ll have the same results, but my new best friend, Pete Harris, Co-Owner of Incisive Computing Solutions sent this to us this week. What was the #1 reason why Pete and his great team (hello Jim and Matt!) achieved such phenomenal results. You’ll have to watch this week’s UNCOPYABLE Business video to find out! If you aren't getting notice of my UNCOPYABLE Business … [Read more...]
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