My smokin' hot wife, Kay, and I had dinner a couple of nights ago with a great client who was in Seattle on business. We had a great time at one of our favorite restaurants, but the highlight of the evening was the unexpected personal connections we discovered. Actually, we discovered THREE completely different, yet amazing connections. As I teach in my Amazon #1 best seller, UNCOPYABLE: How … [Read more...]
Do you still own a fax machine? Do your customers?
Last week I spoke in Salt Lake City. Afterwards, an attendee attempted to school me that offline marketing was dead and we should only be using online, digital marketing. He'd learned that from one of the current big-time "gurus." Not only is that guru is dead wrong, but apparently he doesn't really understand what marketing is all about. Watch this week's UNCOPYABLE Business and learn why I … [Read more...]
Two Great Examples of Uncopyable Marketing
Back again by popular demand, my smokin' hot wife, Kay, joins me to share two great examples of Uncopyable marketing and branding. I briefly spoke last week about Cook's Pharmacy, but in this episode, Kay goes deeper into how they combined two uncopyable tactics - creating rock stars and delivering a shock & awe package. In addition, I talk about Happy Tails Canine Adventure Tours use of … [Read more...]
Update on the 5 Customer Service Mistakes Debacle!
A few weeks ago I shared my terrible customer service experience with Bud Clary Jeep in Auburn, WA. I have since had my Jeep serviced at a different dealer - Larson Chrysler Jeep in Puyallup, WA. My experience was polar opposite. They were great. But the Bud Clary Jeep saga continues with their post-service survey! Watch this week's Uncopyable Business video and see why Larson Jeep got my … [Read more...]
Can You Get Amazoned? Yes, you can.
How many of us (especially those in the B2B world) thought Amazon could ever be a direct competitor? Not very many, I'd guess. Now, to "get Amazoned" has become a very real threat! But, when you think about it, Amazon is just acting like a smart business is supposed to act. Figure out what you are really good at. Find a market that needs that and give it to them. What is the threat of … [Read more...]
Do You Or Someone You Love Suffer From Leg Cramps?
Leg cramps are not only extremely painful, but since they often happen at night, they cause loss of sleep. This is a real problem and you're looking for a solution! If this really applies to you, then most likely, that's why you checked out my message. Why did you do that? The answer is because your reticular activating center was on alert. Even subconsciously, this little part of your brain … [Read more...]
Classic Rewind: The Purpose Of Marketing
Do you sometimes get caught up on clickbait titles like, "The NEW Rules of Marketing," or "Forget Everything You Learned About Marketing...?" I get it. We're all looking for any new ideas that will help us make more money. But there is also timeless wisdom, strategies, and tools that will always carry us to success. (Hint: offline marketing still works!). I was playing in my own Wayback … [Read more...]
Why Is Monopoly a Bad Word?
I was recently interviewed for Dan Kennedy's No B.S. Marketing Diamond Inner Circle. These are top marketers. But Dan brought up an interesting question he felt they should hear. I use the term "unfair advantage" in the title of my book. Dan compared it to the word "monopoly," saying many people see those terms negatively. How did I feel about that? My reaction was simple. … [Read more...]
How Do You Rate On the 5 Profit Multipliers?
I've been doing this for over 32 years. I've written seven books, including a best-seller. I've given over 1600 paid presentations around the world to a few hundred thousand executives. I've advised hundreds of businesses -- from home-based to Fortune 100. And there's ONE constant attitude that never ceases to make me totally crazy. Stop looking for the shiny object you think is going to … [Read more...]
Is Price Pressure a Problem For You?
Do you fight price pressure in your business? If you don’t, count yourself lucky! Because it’s getting harder and harder to separate ourselves from the competition, customers often resort to prices as the deciding factor. How do you get away from that? In this week’s UNCOPYABLE Business video, Steve shares a simple exercise to help you better understand why you’re in this spot and how to … [Read more...]
- 1
- 2
- 3
- …
- 23
- Next Page »