I spoke in Shanghai last week and had a great trip. True, I got food poisoning and ended up in the hospital, but that’s another story. The story I’m sharing this week is about how the hotel housekeeper went above and beyond my expectations and created a true WOW — an unexpected experience. There is a powerful lesson here for all businesses, no matter what industry, no matter whether you sell … [Read more...]
Episode #91: Will Facebook’s Death Hurt Your Business?
Facebook is in a world of hurt right now, and it’s not just because of the privacy issues. They’ve been losing users, participation time is way down, and the only category of growth is with those 55 and older. This isn’t just a Facebook problem, though. It’s a social media problem and those of us who have relied on the “free” organic reach to communicate with our market place will find that … [Read more...]
Episode #90: Mattress Mack & Me
If you never heard of Mattress Mack (Jim McIngvale) down in Houston, well, you should. Jim owns Gallery Furniture, a very large retail furniture store and has been a staple of the city, as a successful entrepreneur with wacky TV commercials and an active community philanthropist. He received national attention when he opened his stores to shelter and feed many people displaced during the recent … [Read more...]
Episode #89: Year-to-year increase of 1879.1%!
I can’t promise you’ll have the same results, but my new best friend, Pete Harris, Co-Owner of Incisive Computing Solutions sent this to us this week. What was the #1 reason why Pete and his great team (hello Jim and Matt!) achieved such phenomenal results. You’ll have to watch this week’s UNCOPYABLE Business video to find out! If you aren't getting notice of my UNCOPYABLE Business … [Read more...]
One BIG Lesson From Toys R Us
Toys R Us is closing their doors and that’s sad. I used to sell to Toys R Us and had a great relationship with them. They even helped me to market the #1 boys toy way back in 1983! What can every company large, small, and micro-small learn from their demise? Watch this week’s UNCOPYABLE Business video to find out! BTW, I'm very proud to share that my book, UNCOPYABLE: How to Create an … [Read more...]
5 Tips for Being Awesome in Videos
One of the best ways to be UNCOPYABLE in your market is by showing personality. And the best way to do that is through VIDEO. Just look at great examples, like Gary Vaynerchuk, Will It Blend, and the spate of new YouTube superstars, like Simone Giertz (huge fan, Simone!). They all have personality, baby! Unfortunately, many people are uncomfortable on camera. But just because you’re not super … [Read more...]
Are best practices hurting your business?
My mission in my business life is to help you create a competitive strategy that uniquely, clearly, and meaningfully differentiates you from the competition. Notice I didn’t say “help you be better than the competition.” Better is never good enough. In fact, it’s unremarkable and eminently copyable. Worst of all, it’s short-term. As soon as you find a way to be “better’ than the competition, … [Read more...]
Are you focused on the wrong Marketing Tools?
I recently surveyed my BFFs (that's YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are you focusing on TOO many tools? Are you focusing on the RIGHT tools for your company? Which tools should you definitely be … [Read more...]
Would You Be An Olympian In Your Field? Take the Assessment.
I often think about how cool it would be to compete in the Olympics. But since I’m not, My mind took me another direction. What if there were Olympics in YOUR field? I’d like to think I’d rank pretty high as a marketer, so it would be very cool to represent the USA competing in the Marketing event! Going further, it stands to reason there are common traits between superstars in all walks of … [Read more...]
178 Olympians “Breaking” Rules?
My smokin’ hot wife, Kay, and I love watching the Olympics. The competition, the athletes and their stories, keep us glued to the TV every evening. I found it particularly interesting that 178 athletes at this Winter Olympics are competing for countries they were not born in. In a curious getting-around the-rules manner, many of these athletes have figured out how to achieve a life-long dream … [Read more...]
- 1
- 2
- 3
- …
- 22
- Next Page »