Have you ever been at a noisy party and all of sudden you heard something said that caught your attention? We all have. In my case, these two words were a really big dream I'd had for many years. And because I heard them from a conversation on the other side of the room, I achieved that dream. This story came up at dinner the other night and it reminded me of how important matching your message … [Read more...]
2 Beautiful Customer Experiences & An Ugly One
Last week my smoking' hot wife, Kay, and I had the need to reach out for help from three different vendors. Two were excellent examples of how to help a customer and one was a dismal failure. Besides being examples of what and what not to do, these are great reminders of how quickly your relationship and your brand can be torpedoed by both slow support response, but also insincere … [Read more...]
My Favorite Marketing Tool
When was the last time you received a greeting card in the mail and didn't bother to open it? Odds are your answer is "Never." That's the thing about greeting cards. We always want to know who sent us a card and what does it look like? That's why my all-time, overall, favorite marketing tool is a custom-designed, personalized greeting card. Are you using these to promote your business, say … [Read more...]
R.I.P. Herb Kelleher
As you can imagine, my list of heroes is mostly made up of mavericks -- ex: Walt Disney, Mel Brooks, Stan Freberg, Leonardo DaVinci... These are people who simply didn't allow unwritten "rules" to direct them. Most them, like Steve Jobs, wrote their own rules of competition. Herb Kelleher is near the top of my list. He was Uncopyable. He epitomized the word "maverick," and the tales of his … [Read more...]
If you do this for your customers, they’ll stay forever
Our first objective in business is to create a customer. Our second objective is then to keep that customer for as long as possible. Easier said than done, of course. But, in fact, there if you can answer this ONE question for each and every one of your customers, they will stick with you for life! What's that one question? Watch this week's Uncopyable Business Episode and find out! (It's … [Read more...]
Would You Have Called the Police?
My smokin' hot wife, Kay, and I were having breakfast downtown when this happened. What would you do? [Information about Uncopyable Boot Camp] … [Read more...]
Can You Zig When You Did The Zagging?
I first noticed this when Starbucks introduced a major pivot in their offerings. Then last week I discovered Amazon slipped in a very interesting and similar twist to their shipping services. Is it possible for smaller businesses to learn from these behemoths and adapt this twist? I think so. Watch this week's UNCOPYABLE Business episode and learn exactly what this spin is! Have you … [Read more...]
A New Tool to Spy on Your Competition
I recently became aware of a cool tool on Facebook that allows me to do some free, easy, and non-nefarious sleuthing of my competition. Want to know what that tool is? Watch my 9-minute video and find out! ANNOUNCEMENT! I am holding a two-day UNCOPYABLE IMPLEMENTATION BOOT CAMP in Seattle, WA on January 9 & 10, 2019. If you're interested in attending, Click Here. … [Read more...]
This Marketing Tip May Not Be For You
There are three primary purposes for developing a powerful branding proposition. First, it tells your moose (target market) why they should do business with you. What PROMISE are you making to them that clearly explains your unique value they can't get anywhere else? Second, it helps define who your moose are. Third, it helps someone who is NOT a moose to disqualify themselves as a … [Read more...]
My Interview with Tom Shane (audio)
Their branding promise is, "You've got a friend in the diamond business." If you live in an area where Shane Co. has a location, you've probably heard the iconic commercials produced and voiced by founder Tom Shane and his son Rordan. I was really looking forward to my conversation with Tom, and he did not disappoint. Shane Co. has certainly achieved an Uncopyable status with their amazing … [Read more...]
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