I first noticed this when Starbucks introduced a major pivot in their offerings. Then last week I discovered Amazon slipped in a very interesting and similar twist to their shipping services. Is it possible for smaller businesses to learn from these behemoths and adapt this twist? I think so. Watch this week's UNCOPYABLE Business episode and learn exactly what this spin is! Have you … [Read more...]
A New Tool to Spy on Your Competition
I recently became aware of a cool tool on Facebook that allows me to do some free, easy, and non-nefarious sleuthing of my competition. Want to know what that tool is? Watch my 9-minute video and find out! ANNOUNCEMENT! I am holding a two-day UNCOPYABLE IMPLEMENTATION BOOT CAMP in Seattle, WA on January 9 & 10, 2019. If you're interested in attending, Click Here. … [Read more...]
This Marketing Tip May Not Be For You
There are three primary purposes for developing a powerful branding proposition. First, it tells your moose (target market) why they should do business with you. What PROMISE are you making to them that clearly explains your unique value they can't get anywhere else? Second, it helps define who your moose are. Third, it helps someone who is NOT a moose to disqualify themselves as a … [Read more...]
My Interview with Tom Shane (audio)
Their branding promise is, "You've got a friend in the diamond business." If you live in an area where Shane Co. has a location, you've probably heard the iconic commercials produced and voiced by founder Tom Shane and his son Rordan. I was really looking forward to my conversation with Tom, and he did not disappoint. Shane Co. has certainly achieved an Uncopyable status with their amazing … [Read more...]
How To Build Uncopyable Attachment
My smokin’ hot wife, Kay, and I are down in Sunriver, OR on a working vacation this week. We used to have a cabin here, but sold it about three years ago. Still, we love this place. Our favorite breakfast restaurant in the world is located here - Cafe Sintra. The food and ambience is amazing and we became friends with Tracie Landsem, the owner. Tracie has instilled an strong “engage with … [Read more...]
Are Any Of Us Able To Learn From Tiger Woods? I Doubt It.
Tiger Woods is back in a very big way. His recent victory at the finals of the PGA Tour Fedex Cup Championship was a long road back from his travails of the last nine years, including a sex scandal, divorce, and four back surgeries. Years ago, I used to include Tiger's innate ability to think differently from the average golfer as a great example for understanding our own situations. I even … [Read more...]
Who Says Trade Shows Are Dead?
Last week my smokin' hot wife, Kay, and I attended the International Manufacturing Technology Show in Chicago. It was the largest IMTS in history by every measure, including 129,415 total registrations. Trade shows aren't dead. They are still a viable and important marketing tool for many businesses. More important, though, this underscores the fact that there are many, many marketing tools … [Read more...]
Should a Target bagger be ashamed of his job?
A small brouhaha started a few days ago when a Target customer snapped a picture of a Target store employee bagging at a check stand. It turned out the bagger had been a fairly prominent actor on a top 1980's sitcom, so this customer posted it on social media with comments shaming the actor. Actually, shame on the customer and the media outlets that ran the story. Many of Hollywood's top actors … [Read more...]
The Importance of Personal Connections
My smokin' hot wife, Kay, and I had dinner a couple of nights ago with a great client who was in Seattle on business. We had a great time at one of our favorite restaurants, but the highlight of the evening was the unexpected personal connections we discovered. Actually, we discovered THREE completely different, yet amazing connections. As I teach in my Amazon #1 best seller, UNCOPYABLE: How … [Read more...]
Do you still own a fax machine? Do your customers?
Last week I spoke in Salt Lake City. Afterwards, an attendee attempted to school me that offline marketing was dead and we should only be using online, digital marketing. He'd learned that from one of the current big-time "gurus." Not only is that guru is dead wrong, but apparently he doesn't really understand what marketing is all about. Watch this week's UNCOPYABLE Business and learn why I … [Read more...]
- 1
- 2
- 3
- …
- 24
- Next Page »