As you can imagine, my list of heroes is mostly made up of mavericks -- ex: Walt Disney, Mel Brooks, Stan Freberg, Leonardo DaVinci... These are people who simply didn't allow unwritten "rules" to direct them. Most them, like Steve Jobs, wrote their own rules of competition. Herb Kelleher is near the top of my list. He was Uncopyable. He epitomized the word "maverick," and the tales of his … [Read more...]
WestJet Christmas Miracle
I love great promotions. I love unselfish sharing. I really love it when a company unselfishly shares with its customers and then gets some promotional pats on the back. It's the holiday season, so take 5 1/2 minutes to watch this entire video of how WestJet airlines pulled off an amazing and fun gifting to an entire flight. … [Read more...]
It’s FREE If You Can Take It
I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you. Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their glue was. With the help of Ogilvy & Mather, Mumbai, they set up a temporary store in a mall where everything was free...if you … [Read more...]
The Best Promo Mailer Ever?
One of my extreme BFFs, Jessica Finnerty, sent me a video of what she called a super cool promotional campaign. I would rank it as one of the best ever. It's not a small business marketing example, for extremely cool nonetheless. Kontor Records wanted to promote a new track from one of their artists, but had a huge hurdle to overcome. Sending out traditional CDs to music … [Read more...]
American Eagle’s Great Publicity Stunt
I love great publicity stunts, especially when they're totally congruent with the brand. I love them even better when they can almost be taken seriously. One oustanding example in the Seattle area a few years ago was the "discovery" of an old 1950's billboard for Ivar's fish-and-chips fastfood chain. It was found deep underwater off Seattle's Alki Beach. To celebrate … [Read more...]