I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing. It’s terrible. Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing Platform. I think these numbers are abysmal, but they can be increased and, frankly, it’s not that difficult. In this … [Read more...]