The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever.
This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of directors. During a break I heard someone across the room mention the words “Pine Valley” and I was immediately pulled onto their conversation. Later on I realized what happened and how powerful this was to any company’s marketing strategy. I mbraced it as a critical component of my advice in my future speaking and consulting.
If you can take advantage of this concept, you will achieve a distinct, if not UNCOPYABLE, advantage over your competition.
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Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)