If Coca-Cola Can Use Content Marketing, So Can you

Coca-colaJoe Pulizzi has a cool post about Coca-Cola's new efforts to be a content marketer:

Coca-Cola Bets the Farm on Content Marketing: Content 2020

I am big on content marketing, especially for B2B companies. And if a consumer products company, like Coca-Cola sees the value in using it, then maybe you should, too. Read Joe's post and watch the videos to see how a beverage company embraces content marketing. What ideas can you steal from them?