Facebook is in a world of hurt right now, and it’s not just because of the privacy issues. They’ve been losing users, participation time is way down, and the only category of growth is with those 55 and older.
This isn’t just a Facebook problem, though. It’s a social media problem and those of us who have relied on the “free” organic reach to communicate with our market place will find that spigot turned off.
Pay-to-play is the name of the game for businesses (it always was going to be that eventually) and the basic rules of marketing will once again prevail (it always was going to be that eventually).
Join me this week as I share THREE big lessons from Facebook’s decline.
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