Most businesses today are getting hammered by commoditization. Technology makes it too easy to copy somebody else’s great idea, making it harder and harder to separate from the competition.
But the American Girl doll and retail stores have managed to successfully create an Uncopyable attachment with young girls for over 20 years! They’ve taken a commodity and created a story and experience that gots far beyond any other “doll” available, including Barbie.
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Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)