The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever. This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of directors. During a break I heard someone across the room mention the words “Pine Valley” and I was immediately pulled onto their … [Read more...]
The 4th Element of Competition
Moving on from the crazy new stories of Sears and United Airlines, I want to talk about the importance of the 4th element of competitive strategy. For years, companies have depended on Product, Customer Service, and Price as the three elements for differentiating from competitors. These aren’t good enough anymore and my new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your … [Read more...]