Direct Mail Is Not Dead Yet

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One of my favorite movies is Monty Python and the Holy Grail. I understand this gives you a much better picture of my infantile sense of humor, but I can't help it. I'm a guy. One very funny scene is "Bring out your dead." Set in the days of the Knights of the Round Table, a man leads a cart filled with dead bodies through the streets. He clangs on a pot or something, crying out, … [Read more...]

The Rules That Matter

I get a lot of views and comments about my Rules page on my corporate website. In the 20+ years since I wrote my first rule, I think I received one semi-negative comment and hundreds of positive ones. My Rules came out of a bad situation with a big client. They were demanding and difficult to the extreme. Unfortunately, my little consulting/speaking business was still very new. I … [Read more...]

How Much Should You Spend On Marketing?

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Over the years of speaking and consulting, there are a group of questions people seem to ask over and over. One of those is a variation on the question, "How much should we spend on marketing?"I was reminded of this question while reading Dan Kennedy's excellent monthly, "No B.S. Marketing Letter." One of his readers submitted a similar question and Dan responded in his … [Read more...]

Smart Tips for Businesses on LinkedIn

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Jeanne Rossomme offers five smart tips for using LinkedIn better. I especially like the first one: Don’t use the standard connect invite. With increasing “trolling” by users looking to indiscriminately build their connections, most LinkedIn users are now getting regular requests from people they do not know. A simple personal phrase will help you stand out and warm up your connection. … [Read more...]